Football academies · CRM
Keep every enquiry, trial and renewal in one place, tied to the child and the batch.
A CRM for a football academy is a single record of each family: how they enquired, which trial they attended, which batch the child joined, and when the season ends. GullySales works on setting that record up and getting the staff to use it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 3 Oct 2026.
For football academies
Where it usually goes wrong, and what we would do.
“Enquiries live on three phones and a notebook”
The coach has a number from the ground, the office has the Instagram message and the owner has a call. When nobody holds the full list, a family with a child waiting for a callback is the one who is missed.
“The record belongs to the child, not the parent's number alone”
Two siblings in different batches, or a child who moves up an age group, need one history. A sheet with only phone numbers breaks the moment a family changes number or adds a second child.
“Season end dates are the dates that matter”
A CRM that stores the batch and the season end lets the academy start the renewal conversation in good time. Without it, renewal depends on someone remembering.
“A tool nobody opens is worse than a spreadsheet”
A heavy system installed and abandoned costs money and leaves the data scattered. A simple tool the coaches and desk staff actually update beats a sophisticated one that stays empty.
What we do
What we deliver for football academies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Family and child record design
Fields for the child's age group, batch, trial date, source of enquiry, siblings, consent status and season end.
Result: Each family has one record you can search.
Enquiry stages
Stages from new enquiry through trial booked, trial attended, enrolled, renewed and withdrawn.
Result: You see where families wait or drop away.
Import of your current contacts
Existing lists from phones, sheets and forms cleaned and loaded into the new record.
Result: Past families are not lost in the move.
Reminders attached to dates
Prompts linked to trial dates, camp dates and season ends so a person follows up on time.
Result: Nothing waits for someone to remember.
Staff walk-through
A short guide and a session for the desk and the coaches on what to enter and when.
Result: The team knows its part in the record.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these football academies.
- Grassroots football academies
- Academies affiliated to clubs
- School-based football programmes
- Five-a-side and turf-based academies
- Academies with girls' teams
- Residential and elite football programmes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which CRM should an academy use?
Can we keep payment details in it?
Who owns the data?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for football academies.
5 min read · 28 Jul 2026Using parent groups and community to bring in admissionsParents ask other parents first. How an academy, school or tuition centre can be present and useful in local parent groups without spamming them, with house rules and a plan for one town.
8 min read · 22 Apr 2026How football academies keep families season after seasonFamilies leave a football academy between seasons, not during one. The renewal conversation, the match photographs and a written pathway are what bring them back.
5 min read · 28 Dec 2025An enquiry-to-enrolment tracker an institute can run on a spreadsheetA ten-column spreadsheet that shows where admissions are lost: source, first call, visit, fee talk and decision, each with an owner and a date. Layout, rules and a worked read-out.
More for football academies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for football academies
Or start from the overview: sales and marketing for football academies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.