Skating academies · CRM
Keep every enquiry, trial and level move in one record the whole team can read.
A CRM for a skating academy is the record of each family, from the first message through the trial, the batch and the move to the next level. GullySales works on setting that record up in a tool you will actually open, and on the fields that matter for a children's sport.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 3 Oct 2026.
For skating academies
Where it usually goes wrong, and what we would do.
“Enquiries live in three phones and a notebook”
A coach takes a number at the park, the front desk takes a call, and a message lands on a different phone. Nobody sees the whole picture, so the same parent is asked the same questions twice.
“The child and the parent are two records”
The parent has the phone number and the fee. The child has the age, the level and the batch. A record that mixes them cannot tell you which child finishes beginners or which parent has two children enrolled.
“The venue is the most useful field”
Fill rate by venue shows which ground has room and which has a waiting list. Without the venue on every record, those decisions are made by memory.
“Levels need dates, not memory”
Knowing a child finished a level last month lets you invite the family to the next. Without a date, the invitation arrives late or never, and the family drifts.
What we do
What we deliver for skating academies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A tool recommendation
A choice between a well-structured spreadsheet and a tool such as Zoho CRM, based on how many staff and venues you have.
Result: You use a tool you will keep updating.
Fields for a children's academy
Parent, child, age, venue, batch, source, trial date, level and renewal date.
Result: Every record answers the same questions.
A stage list
Stages from enquiry to trial, enrolment, level move and renewal, with a clear rule for moving between them.
Result: Everyone reads the pipeline the same way.
An import of existing enquiries
Numbers and notes gathered from phones and notebooks into one list.
Result: Past enquiries are no longer lost.
A short training note
A one-page guide for coaches and the front desk on what to enter and when.
Result: The record is filled in by the whole team.
Reports by source and venue
Counts of enquiries, trials and enrolments by route and venue.
Result: You can see which routes and grounds perform.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these skating academies.
- Roller and inline skating academies
- Quad skating and artistic skating schools
- Speed skating squads
- Academies operating at rinks
- Academies coaching in parks and school grounds
- Skating programmes inside apartment complexes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a spreadsheet enough?
Who should enter the data?
How do we handle parent data safely?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for skating academies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for skating academies
Or start from the overview: sales and marketing for skating academies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.