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Skill development centres · Lead generation

Find the candidates a funded batch needs, and the employers who will hire them.

Lead generation for a skill development centre means finding two kinds of enquiry: candidates and families who might join a batch, and employers or sponsors who might back it. GullySales works on the mobilisation routes, the enquiry capture and the employer introductions that feed both.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of coaching centres and tutors at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for skill development centres

Sales and marketing for skill development centres, the overview.

Last updated 18 Oct 2026.

For skill development centres

Where it usually goes wrong, and what we would do.

  • “Two buyers need two lists”

    A candidate asks about eligibility, travel and the certificate. An employer asks which trades are trained, when the batch ends and whom to call. Keep both in one sheet and each gets the other's questions, so neither list gets worked properly.

  • “A mobiliser's slip of paper is not yet a lead”

    A village mobiliser brings names written on a slip or photographed on WhatsApp. Until each name has a phone number, a trade, an eligibility answer and a source beside it, the centre holds a rumour of a batch rather than enquiries it can follow.

  • “The walk-in at the gate goes unrecorded”

    A young person reads the notice board, asks the guard a question and leaves. Nobody learns which trade interested them or which village they came from, so the one person who showed up cannot be called back.

  • “Sponsors enquire through colleagues”

    A CSR officer or scheme coordinator passes the centre's name to a colleague on a call. That colleague looks for something to open and read. A short centre profile, ready to forward, answers the first questions before anyone phones.

What we do

What we deliver for skill development centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Candidate enquiry register

    One sheet with name, phone, village, trade asked about, eligibility answer and source, filled at the gate, on calls and from mobiliser slips.

    Result: Pick any enrolled candidate and read which route brought them in.

  2. A source code for every route

    Each poster, village visit, ITI note and WhatsApp message carries a short code that the candidate quotes or the counsellor writes down.

    Result: The register shows which routes produced names and which produced silence.

  3. Eligibility questions for the first call

    A short list of plain questions based on the scheme terms you were given, so an unsuitable name is told kindly before paying for a bus.

    Result: Every counsellor asks the same questions in the same order.

  4. Employer enquiry list

    Local factories, showrooms and service firms, each with the trade it might hire, a contact person and the last conversation held.

    Result: Every employer on the list has a named contact and a next step.

  5. Sponsor profile sheet

    A short profile of the centre, its trainers, tools and batch records that a scheme officer or CSR team can forward as it is.

    Result: A forwarded profile answers the first questions without a call.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these skill development centres.

  • Training partners running government-sponsored skilling batches
  • Centres run by NGOs and foundations with CSR funding
  • ITI-linked and private polytechnic skill programmes
  • Centres training for retail, hospitality and customer care jobs
  • Tailoring, beauty and home-based livelihood training centres
  • Electrical, plumbing and technician trades centres
  • Rural skill centres running mobile and village-camp batches
  • Corporate-funded centres that train for the sponsor's own supply chain

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
When does a mobiliser's name count as a lead?
Once it carries a phone number, a trade and an eligibility answer. Names without those stay on a separate list for follow-up calls, so the register shows only enquiries the counsellor can act on today.
Should we run paid ads to find candidates?
Ads suit employers, sponsors and candidates with smartphones in towns. Candidates in villages are reached better through trusted local people and calls. Check how your last batch first heard of the centre, then decide.
Can an ad repeat the scheme's benefits?
Only as the scheme body and your sponsor have confirmed in writing. Advertising rules differ by scheme, state and profession, so check with your own adviser or the scheme body before printing any promise.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for skill development centres

Everything else we would do for you.

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Also for skill development centres

Or start from the overview: sales and marketing for skill development centres.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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