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EdTech startups · Lead generation

Find the schools and parents who will actually use your product.

Lead generation for an EdTech startup means finding three kinds of buyer, the principal or director who approves a pilot, the parent who pays for an app, and the college or employer who funds skilling, and reaching each on its own route. GullySales builds the sourcing lists, landing pages and enquiry capture for the route you pick first.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for EdTech startups

Sales and marketing for EdTech startups, the overview.

Last updated 18 Oct 2026.

For EdTech startups

Where it usually goes wrong, and what we would do.

  • “A school lead is a person with a role, not a school name”

    A list of schools tells you nothing about who can say yes. The principal, the academic coordinator, the IT head and the trustee each hold a different part of the decision. A lead that records only the school name leaves the founder guessing who to call.

  • “Parents arrive at the product through the child's problem”

    A parent searching for help with fractions or spoken English is not searching for your brand. The enquiry starts with the child's difficulty or an exam, so pages and ads written around your feature list miss the person who is about to pay.

  • “A demo request from a student is not a purchase signal”

    Older students try apps without paying and without telling the parent. A form filled by a Class 11 student and a form filled by the parent are different leads, and mixing them wastes the calling team's evenings.

  • “Skilling leads come from placement officers”

    A college buys employability training through the placement cell or the head of department. Reaching that person with a short, specific note works better than a general brochure sent to the college inbox.

What we do

What we deliver for EdTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Buyer-route lead sheet

    A shared sheet that splits leads into school, parent and college routes, with the role, source and the next step for each.

    Result: You can see which route each lead belongs to and who owns the next call.

  2. Pilot request page

    A page for institutions that says what a pilot covers, what the school provides and what decision the pilot ends in.

    Result: A principal can ask for a pilot without a long email exchange.

  3. Parent enquiry page by need

    Separate pages for the child's class, board and subject or exam, each with a short form for the parent's number.

    Result: A parent lands on a page that names their child's situation.

  4. Source tagging on every form

    Each form and link carries a tag for the channel it came from, so a lead is never recorded as 'website' alone.

    Result: The sheet shows which channel brought each enquiry.

  5. College outreach list

    A list of colleges with the placement officer or department head, built from public pages and your own contacts.

    Result: Outreach goes to a named person, not a general inbox.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Record the role, the grade and the consent of each enquiry, and the right follow-up picks itself.

Role of the person who enquired
Principal, coordinator, parent or student. Note it at the first touch, because the next message to a principal and to a parent share almost nothing.
Grade and subject the product is for
A parent of a Class 9 child and a parent of a Class 2 child need different demos. The field sends each enquiry to the right trial and the right explainer.
School board and medium
CBSE, ICSE or a state board, English or a regional medium. A school asks whether the content matches its syllabus before it agrees to a pilot.
Who else must approve
For a school, the head, the trustee or the IT coordinator who signs. A pilot with one friendly teacher and no signatory stalls at the purchase step.
Consent to be contacted
The tick a parent or school gave, with its date and wording. Without it, nobody messages the number, and a child's details stay out of the form.

Who it is for

This is written for these EdTech startups.

  • K-12 learning apps and platforms sold to schools
  • Direct-to-parent exam-prep and tuition apps
  • Skilling and employability startups selling to colleges and employers
  • Language learning and spoken English startups
  • Early childhood and preschool curriculum providers
  • Coding and STEM startups running classes for children
  • Test-prep startups for entrance and government exams
  • Teacher training and school improvement startups
  • Tools for tuition centres and coaching institutes

Not for

It is not the right fit if.

  • The product has no demo account or pilot plan yet, so a school that asks to try it would have nothing to try.
  • No one is named to call a principal back, so each form fill would sit unanswered while the school talks to another vendor.
  • The startup cannot yet say which grades and boards the content covers, so enquiries would arrive from schools it cannot serve.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we start with schools or parents?
Start with the route where you already have one paying buyer or one working pilot. The other route can wait until the message for the first is settled and the follow-up works.
Can we buy a database of school principals?
We do not recommend it. Bought lists carry consent and accuracy problems, and the data protection rules covering contact data are your counsel's to confirm. A list built from public pages and your own meetings is safer.
Where do skilling startups find college leads?
Through placement cells, alumni who work in the startup's target employers, and college events. We organise the list and the outreach note; the introductions still come from your network.
Do we need consent before calling a parent who filled a demo form?
Yes, record it at the form. The parent agreed to a demo call, not to every message the startup may want to send later. Keep the wording and date beside the number, and leave the child's details out unless the parent has agreed.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for EdTech startups

Everything else we would do for you.

Closest to this: leads and follow-up

Also for EdTech startups

Or start from the overview: sales and marketing for EdTech startups.

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