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Insurance technology companies · Social media

Show up on LinkedIn where insurance leaders read, with posts worth a second look.

Social media marketing for an insurtech firm is mostly LinkedIn: the founder, the product team and the company page speaking to insurance operations and technology people. The aim is to be recognised before a vendor list is drawn. GullySales works on the posting plan, the writing and the follow-up when a named buyer reacts.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of insurance agents and advisers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for insurance technology companies

Sales and marketing for insurance technology companies, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For insurance technology companies

Where it usually goes wrong, and what we would do.

  • “The buyer reads the founder before the company”

    An insurance head checks the founder's profile when a vendor name comes up. A silent profile beside an active company page makes the company look unattended.

  • “Feature announcements are scrolled past”

    A post listing a new module speaks to the product team. A post describing a claims bottleneck and how teams handle it speaks to the reader, who then wants to know who wrote it.

  • “A reaction from a named buyer is a signal that needs a reply”

    When an operations head at a target insurer reacts to a post, that is a cue for a considered message. Left unnoticed, it is simply a lost opening.

  • “Posts that name a client break an agreement”

    Insurers keep vendor relationships private, so a post naming a client without written approval can damage trust. Posts need an approved way to speak about work done.

What we do

What we deliver for insurance technology companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. LinkedIn profile review

    Founder, sales and product profiles rewritten so each states the problem it solves and for whom.

    Result: Each profile says who the person helps in one reading.

  2. Post plan by theme

    A list of subjects drawn from buyer questions, security answers and product decisions, each with a named writer.

    Result: You can see subjects chosen ahead of time.

  3. Drafted posts for review

    Posts written from material your team supplies, checked by your product lead before use.

    Result: Nothing is published that your team has not approved.

  4. Named-buyer watch

    A list of target insurers and brokers whose staff are noted when they react or comment.

    Result: Each reaction shows up in the account record.

  5. Approved client wording

    A short sheet of what may be said about each client, agreed in writing.

    Result: Every post can be matched to an approval.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these insurance technology companies.

  • Policy administration and core insurance platform vendors
  • Claims automation and fraud detection software firms
  • Underwriting and risk assessment engine providers
  • Embedded insurance and API providers selling through banks, wallets and e-commerce
  • Broker and agent management software and quoting tools
  • Customer engagement and renewal automation providers for insurers
  • Telematics and usage-based cover technology firms
  • Data, analytics and document-processing vendors serving insurance back offices

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters for insurtech?
LinkedIn, because insurance and technology leaders are on it. Other platforms can carry short clips or event notes, but the plan starts there.
Should the founder post or the company page?
Both, in different ways. The founder writes with a point of view, and the company page carries announcements and event notes.
Can you run paid campaigns on LinkedIn?
Yes, aimed at named companies and job functions. Check the platform's current rules on targeting and on what an ad for financial products may say.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for insurance technology companies

Everything else we would do for you.

Closest to this: content and social

Also for insurance technology companies

Or start from the overview: sales and marketing for insurance technology companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need