Wealth management firms · WhatsApp marketing

An investor will ask on WhatsApp what they would never ask in a meeting.

WhatsApp for an advisory firm is where a client asks a quick question, sends a document and confirms a meeting. It is also a channel where advice gets given with no record kept, which is a compliance problem. GullySales sets up the business account and the rules for what may be said there.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of wealth management firms at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for wealth management firms

Sales and marketing for wealth management firms, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For wealth management firms

Where it usually goes wrong, and what we would do.

“Advice given in a chat still needs a record”
A one-line answer about whether to redeem is advice, and it has to be recorded, retained and consistent with the plan. Settle with your compliance officer which number is used and how those chats are kept, before advisers settle into their personal phones.
“Market panic arrives on WhatsApp first”
On the day the index falls, clients message rather than ring. One prepared line from the firm, sent to everyone who consented, beats a dozen advisers improvising something slightly different.
“No returns, no performance, no screenshots”
Advertisement rules restrict how returns may be shown, and a forwarded portfolio screenshot is a claim. Have your compliance officer approve the standing messages and keep the rest to logistics and documents.

What we do

What we deliver for wealth management firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A WhatsApp Business account in the firm's name
The firm number, the address, the hours, a greeting message and a short profile carrying your registration details.
Result: Client conversations stay with the firm when an adviser leaves.
Rules for what may be said in a chat
What counts as advice, what has to move to a recorded call or an email, and how chats are retained, agreed with your compliance officer.
Result: Advisers know where the line is.
Saved replies for the routine questions
How to complete KYC, where to find a statement, how the fee is charged and how to book a review, written to stay clear of advice.
Result: Most messages are answered without an adviser's time.
A prepared message for a falling market
The standing text, approved in advance, that goes out when clients start messaging, saying what the firm is doing and when they will hear more.
Result: One steady message instead of twelve improvised ones.
Meeting confirmations and document requests
The date, the adviser, what to bring and the documents needed, sent on booking and again before the meeting.
Result: Fewer meetings are wasted on missing paperwork.
Consent recorded, and a way to stop
Who agreed to be contacted, on which number and about what, with a one-word way out.
Result: The firm stays welcome on the channel clients actually use.

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How the result is measured

Messages delivered
Reply rate
Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What an advisory firm sets down before any client conversation moves onto WhatsApp.

Rules for investment advisers, distributors and portfolio managers differ by regulator and change, so have your compliance officer approve the wording first.

A firm number, not the adviser's own: Register WhatsApp Business on a number the firm owns, with the firm's registered name and registration details on the profile. Advice on a personal phone cannot be reviewed, archived or handed on.
Consent recorded before any message: Add a line to the client onboarding form and record the date: the client agrees to scheduling and document messages on WhatsApp. A prospect who rang for a first meeting has agreed to nothing beyond that call.
What may and may not be sent: Write for staff the list of permitted messages, such as meeting times and document requests, and the list of prohibited ones, such as recommendations, returns and screenshots of performance. Check with your compliance officer.
Records and retention: Decide how chats are archived and for how long, who can see them, and what the firm's regulator expects. A client message that asks for advice should be moved to the firm's formal channel and recorded.
Templates and who may send them: A meeting confirmation or document request you start yourself needs an approved template. Limit sending rights to named staff. Check WhatsApp's current business policy and pricing before planning how many go out.
A stop word and a fallback: Every message offers a way to stop and names another way to reach the firm. Honour a request to stop at once, and note on the record that the client prefers email or a call.

Who it is for

This is written for these wealth management firms.

Independent practices registered as investment advisers
Registered investment advisory firms
Portfolio management services
Family offices
Mutual fund distributors
Insurance and wealth practices
NRI-focused wealth advisers
Retirement and pension planning practices

Not for

It is not the right fit if.

Your advisers use personal numbers for investors and will not move, so conversations would not be on record.
You want to send market views or product ideas by chat, which your compliance officer would have to refuse.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the chats you already have
We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.
2
Sort the list and the permission
Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.
3
Choose the app or the API
One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.
4
Write the replies and the plan
The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.
5
Connect the record and test
Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.
6
Read the unanswered questions
A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can advisers use their personal numbers with clients?

It is common and it causes two problems: the client goes with the adviser who leaves, and there is no record of the advice given. Move clients onto a firm number, and settle the retention question with your compliance officer before anybody objects.

Can we send market updates on WhatsApp?

To clients who agreed to receive them, in wording your compliance officer has approved, and without performance claims or screenshots. Facts about a rule change or a tax deadline are the safest content. Anything reading as a recommendation belongs where the record is kept.

A client messages us in a falling market asking whether to sell everything. What do we reply?

Reply with the prepared holding message: the adviser has seen your note and will call at a stated time. Do not give a recommendation in chat. Move the conversation to a recorded call or meeting, and note the discussion on the client file.

Can a relationship manager add clients to a WhatsApp group for market commentary?

No. A group shows every client's number and invites replies that read as advice in public. Any market commentary should come from the firm's approved channel and wording, to clients who agreed to receive it, and carry the firm's standard disclosures.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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