Eye clinics · Pay per click advertising
Pay for the child's eye test and the dry eye search, and keep out the people shopping for frames.
Pay per click advertising for an eye clinic means paying Google to show when someone searches for an eye test, a child's check-up, a dry eye assessment or a lens fitting your doctor has room for. GullySales picks those searches, blocks the ones that only want frames or drops, and counts a booked appointment, not a click.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For eye clinics
Where it usually goes wrong, and what we would do.
“Many eye searches are really shopping”
Spectacles near me, lens price and cheap frames are searches for a shop. A clinic that bids on them pays for clicks from people who wanted the optical counter, not the doctor.
“Medical ads answer to advertising rules”
A claim of a cure, a best, or a discount on an eye test can break the rules for doctors and the platform's health policy. The copy is checked before it runs.
“Drops and home remedies bring pain, not patients”
A person searching for drops for a red eye or a remedy for itchy eyes wants a quick answer. Few of them book a doctor from that search.
What we do
What we deliver for eye clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split by reason for the visit
Eye test, children's eyes, dry eye, contact lens fitting and diabetic screening each in a campaign of its own, so spend follows the doctor's open sessions.
Result: Budget goes where the appointment book has room.
Ad hours matched to consulting sessions
Call buttons live only while reception is open and the doctor is sitting, agreed with whoever runs the appointment book.
Result: Nobody pays for a call that rings in an empty room.
Negative keywords from real searches
Frames, lens price, drops, remedies, optometry course, eye donation and job searches added as negatives, and the search terms read again after each change.
Result: Money stops going to shoppers and students.
Ad wording checked against advertising rules
Copy that names the visit and the doctor's registered qualification, with no claim of a cure or a best, checked with your adviser and the platform's current health policy.
Result: The ads run without a claim that puts the doctor at risk.
A landing page for each reason
Each ad lands on the page for that visit, with the doctor, the sessions and a booking button or call.
Result: The parent who searched for a child's check does not land on frames.
Call tracking to the appointment book
A tracked number for each campaign, with reception marking whether each call became a booked appointment or only a question.
Result: You can tell which campaign filled the sessions.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
Which eye searches are worth paying for at a clinic, and which to keep out.
- Eye doctor or eye test near me
- Bid, with the locality. The person wants a check now. Land on a page showing the doctor, the sessions and a booking button, and switch the call button off when reception is closed.
- Child eye check, squint or lazy eye specialist
- Bid in a separate campaign if a doctor sees children. Parents compare clinics, so the page should say what the visit involves and that the doctor is registered, with no promise of an outcome.
- Dry eye, burning eyes and screen strain
- Bid with care. Many searchers want a home remedy, so the page must say this is a medical appointment. Count bookings, not clicks, before raising the budget.
- Contact lens fitting or lens check
- Bid only if the clinic fits lenses with a follow-up visit. Send the click to the fitting page and block searches for cheap lenses or buying lenses online.
- Spectacles, frames, lens price, eye drops, remedies
- Block. They come from shoppers and from people treating a problem at home. Add them as negatives and read the search terms for more.
- Where the click lands, and what counts
- Count an answered call or a booking for a set session, then whether the patient came. Count the optical counter's sales apart from the doctor's appointments.
Who it is for
This is written for these eye clinics.
- Single-doctor eye clinics
- Eye clinics with an attached optical shop
- Eye clinics that handle contact lens and dry eye care
- Clinics with a paediatric eye focus
- Clinics that refer cataract and retina cases
- Small group practices of two or three eye doctors
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the pay per click advertising work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on cataract surgery searches?
Should we use call-only ads?
A hospital's ad appears when people type our clinic's name. What do we do?
How do we count optical counter sales that began with an ad?
Can we advertise offers on glasses and check-ups?
Can we publish patient testimonials?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for eye clinics.
5 min read · 6 Oct 2026What families ask before choosing an eye clinicFamilies ask about the doctor's manner with children, the wait, whether drops will blur vision, the fee and whether glasses are ready the same day. Here is how a clinic answers before they ask.
7 min read · 12 Mar 2025How an eye clinic brings patients back each yearA neighbourhood eye clinic grows on returning patients. Your refraction register already holds the recall list. Sort it by who drifts fastest and work the names that are due.
More for eye clinics
Everything else we would do for you.
Or start from the overview: sales and marketing for eye clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.