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Orthopaedic clinics · Video marketing

Film what the surgery week involves, and leave the before-and-after out.

Video marketing for an orthopaedic clinic is short films that answer a patient's practical questions, such as what happens on admission day or how to get out of bed after a hip replacement. GullySales plans and edits the videos with your surgeon and physiotherapist, and keeps them free of outcome claims and of patients filmed without consent.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What video marketing means

Video marketing is using short videos, such as a product demonstration or a customer walkthrough, to explain your business on social media, your website and Google listings. GullySales scripts, shoots and edits these videos around the questions buyers ask before they visit or call.

Also for orthopaedic clinics

Sales and marketing for orthopaedic clinics, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For orthopaedic clinics

Where it usually goes wrong, and what we would do.

  • “A walking-patient clip is a result claim”

    A clip of a patient climbing stairs soon after surgery tells the viewer this will happen to you. Rules on doctors' advertising and testimonials restrict that, and they vary between councils.

  • “Theatre footage frightens the people deciding”

    A drill on bone gets views and loses the elderly patient who was already scared. A plastic joint model or an animation explains the same thing.

  • “The surgeon talks too fast and too technically on camera”

    A long talk on implant designs loses a family that wanted to know about the hospital stay. One question per video, answered in plain words, holds them.

What we do

What we deliver for orthopaedic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A video list from the OPD's most asked questions

    Questions such as how long in hospital and when can I drive, each matched to a short video with the surgeon or physio answering.

    Result: Every video answers something a family asks.

  2. Explainers with models or animation

    A plastic knee model or a licensed animation to show what is replaced or repaired, in place of footage from theatre.

    Result: The procedure is clear without frightening anyone.

  3. A physiotherapist's after-surgery series

    Getting out of bed, using a walker and managing a step, filmed in your own physio room for your patients to follow at home.

    Result: Patients repeat the exercises the way they were taught.

  4. A walk-through of the clinic and its access

    Parking, the ramp, the lift, the X-ray room and the waiting area, filmed in one take for families bringing an elderly parent.

    Result: A family knows the clinic is easy to reach on crutches.

  5. Consent forms for anyone on camera

    Written consent from any patient or staff member who appears, kept on file with what the video may be used for.

    Result: No patient appears without having agreed to it.

  6. Videos placed where patients look

    On the procedure pages, the Business Profile, YouTube and WhatsApp, each with one action: send your report or book a consultation.

    Result: Every view has a next step.

How the result is measured

  • Views
  • Watch time
  • Enquiries traced to video

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full video production and marketing page

Videos worth making

Videos an orthopaedic clinic can make, and the one action each should lead to.

The surgeon on one question
One question per video, such as whether a meniscus tear can settle without surgery, answered in plain words and kept short. Put it on the matching page with a button to send the MRI.
What admission day looks like
Film the route from the hospital front desk to the ward, the checks before surgery and where the family waits. Families of elderly patients worry about this more than the operation.
After-surgery exercises from your physio
Your physiotherapist shows bed exercises and walker use in your own physio room. Share it with your patients on WhatsApp after discharge, not as an advert.
A patient's story, only with written consent
If a patient wants to speak about the clinic, take written consent and keep to the experience of care, not the result. Rules on testimonials vary by council, so ask yours first.
The clinic and how to reach it
A walk from the parking to the consulting room, showing the ramp, the lift and the X-ray room. Add it to the Maps profile alongside the directions.
What not to film
No theatre footage of bone work, no before-and-after X-rays of identifiable patients, and no clip that promises walking by a given day. Leave out anyone who has not signed consent.

Who it is for

This is written for these orthopaedic clinics.

  • Single-surgeon OPD clinics that operate at partner hospitals
  • Joint replacement centres
  • Sports injury and arthroscopy clinics
  • Spine clinics
  • Fracture and trauma clinics on highways and ring roads
  • Paediatric orthopaedic practices
  • Orthopaedic nursing homes and day-care surgery units
  • Multi-surgeon bone and joint groups with branches

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the video marketing work runs

  1. 1

    Plan the distribution

    We agree exactly where each video will live before booking a single shoot.

  2. 2

    Script and shot list

    A short script or shot list is prepared so the day of filming has a clear purpose.

  3. 3

    Film on location

    Filming happens at your premises, scheduled to minimise disruption to your working day.

  4. 4

    Edit for each platform

    Footage is cut into the formats agreed at the planning stage, not a single version stretched to fit everywhere.

  5. 5

    Publish and track

    Videos go live where planned, with views and enquiries tracked from that point.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we shoot these on a phone?
Yes, for most of them. A recent phone, a clip-on microphone and a quiet consulting room are enough for the surgeon and the physio. Bring in a crew only for a clinic walk-through you will use for years.
Should the videos be in English or the local language?
Make the after-surgery exercises in the language your patients speak at home, with subtitles. The surgeon's explainers can be in English with local-language subtitles, or recorded twice if he is comfortable.
What consent do we need before filming a patient?
Written consent naming the video, where it will be shown and for how long, signed before filming. The patient can withdraw it, and the video comes down if they do. Keep other patients out of the background.
Can we use a film song as background music?
No. Film and popular music is copyrighted, and platforms mute or remove videos that use it. Use music licensed for the purpose, or none at all, since a surgeon speaking clearly needs no soundtrack.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for orthopaedic clinics.

All articles

More for orthopaedic clinics

Everything else we would do for you.

Closest to this: content and social

Also for orthopaedic clinics

Or start from the overview: sales and marketing for orthopaedic clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need