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Orthopaedic clinics · Reputation management

Reply to the OPD-wait review in a line, and take the surgery complaint offline.

Reputation management for an orthopaedic clinic is how you read, answer and act on what patients write about you on Google, Practo and JustDial. GullySales sets who replies to what, keeps every reply clear of clinical detail, and turns the complaints that keep coming back into fixes at the front desk.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What reputation management means

Reputation management is watching what is said about your business across Google, social media and review sites, and responding to it before it changes a buyer's mind. GullySales monitors mentions, drafts responses to negative reviews and flags recurring complaints back to your team.

Also for orthopaedic clinics

Sales and marketing for orthopaedic clinics, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For orthopaedic clinics

Where it usually goes wrong, and what we would do.

  • “The angry reviews are about the wait, not the knee”

    Sort your one-star reviews and many turn out to be about the OPD running late, the X-ray queue or the bill. The front desk can fix those.

  • “A post-surgery complaint cannot be argued in public”

    A patient still in pain months after a knee replacement writes in anger. A reply with clinical detail confirms he was your patient and discloses his care, so move it to a call with the surgeon.

  • “One review names the surgeon, the next names the receptionist”

    Praise or blame aimed at a named person needs care. Thank without confirming treatment, and talk to the staff member in private, never in the reply.

What we do

What we deliver for orthopaedic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Existing reviews sorted by theme

    Reviews on Google, Practo and JustDial grouped into waiting, billing, staff manner, surgery and physiotherapy.

    Result: You see which complaint repeats, and who can fix it.

  2. Reply rules for each kind of review

    Who replies, what may be said and what never goes in a reply, written down and read by the surgeon.

    Result: No reply confirms a diagnosis or a procedure in public.

  3. A route from public complaint to private call

    A named person, such as the clinic manager, who rings the reviewer, listens and records what was agreed.

    Result: The angry patient talks to someone before writing a second review.

  4. Front desk changes drawn from repeat complaints

    Changes to slot timing on surgery days, the X-ray queue or how estimates are explained, taken from the complaints that keep returning.

    Result: The cause of the review is dealt with, as well as the review.

  5. A watch on every profile a family reads

    Google, Practo and JustDial checked for new reviews and wrong details, with fake or abusive reviews reported through each platform's own process.

    Result: Nothing sits unanswered where a family is comparing surgeons.

How the result is measured

  • Average rating
  • Response time to reviews
  • Negative mentions resolved

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online reputation management page

What to do with each review

How to answer each kind of review a bone and joint clinic gets.

The OPD ran late and the appointment meant nothing
Apologise for the wait in one line, say what is changing, and change it: fewer slots on surgery days, or a message to booked patients when the surgeon is held up in theatre.
Still in pain after the surgery
Do not discuss the procedure or the result. Reply that the clinic would like to speak, give the manager's line, tell the surgeon, and note the call on the patient's file.
The bill was more than the estimate
Thank them and offer a call to go through it. Inside, check how estimates are given: implant type, room category and extra days belong on the written estimate before admission.
Five stars naming the surgeon and the procedure
Thank them warmly without repeating the procedure or the condition. Do not put the review on the website or a poster without written consent and your adviser's view.
A review you believe is fake or from a rival
Check your register for the name and date. If there was no such visit, reply politely that you cannot trace it and report it to the platform. Removal is the platform's call, not yours.
A review written in the local language
Reply in the same language and the same plain tone. If nobody at the front desk writes it well, have a staff member who speaks it read the reply before it is posted.

Who it is for

This is written for these orthopaedic clinics.

  • Single-surgeon OPD clinics that operate at partner hospitals
  • Joint replacement centres
  • Sports injury and arthroscopy clinics
  • Spine clinics
  • Fracture and trauma clinics on highways and ring roads
  • Paediatric orthopaedic practices
  • Orthopaedic nursing homes and day-care surgery units
  • Multi-surgeon bone and joint groups with branches

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the reputation management work runs

  1. 1

    Understand current perception

    We start by actually searching your business name and reviewing what a stranger would currently see.

  2. 2

    Audit existing mentions

    We catalogue reviews, mentions and search results, flagging anything negative or inaccurate.

  3. 3

    Plan responses

    A calm, factual response is prepared for anything that needs one, agreed with you before posting.

  4. 4

    Implement monitoring

    Ongoing checks are set up so new mentions are caught promptly rather than discovered by accident.

  5. 5

    Measure and report

    Sentiment and response times are reported, with your business name searched again to see what has moved.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we ask happy patients to post reviews?
Yes, if you ask every patient the same way and offer nothing for it. Asking only the ones you expect to be pleased is gating, and writing it for them is worse. Check the platform's current rules and your council's guidance before reusing a review anywhere.
A review is rude about our physiotherapist by name. Should she reply?
No. The clinic replies, not the staff member, and the reply neither defends nor blames her by name. Speak to her privately, hear her side, and fix the cause if there is one.
Can a lawyer's notice get a bad review taken down?
Rarely, and it can draw more readers to the review. Platforms remove content that breaks their own rules, such as abuse or a review from someone who was never a patient. A genuine complaint about a long wait stays up, so answer it well.
Should the surgeon reply to reviews himself?
Only if he will keep each reply short and free of clinical detail. Plenty of surgeons prefer the clinic manager to reply in the clinic's name, with the surgeon reading the difficult ones first. Pick one person to own replies so none are missed.
Is an orthopaedic surgeon allowed to advertise?
Within limits set by medical councils, which differ by state and change. Words such as best or painless, discounts and any promise of a result are the usual problems. We write pages and ads that describe the procedure and the surgeon's qualifications, and you check them against your own council's current rules before they go live.
Can we show a patient walking after a knee replacement?
Ask your council or adviser first. A video or photograph of a result works as a testimonial, and doctors' advertising rules restrict those. If it is allowed, take written consent for that specific use. We would sooner film the physio room and the surgeon explaining the stay.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for orthopaedic clinics.

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More for orthopaedic clinics

Everything else we would do for you.

Closest to this: reputation

Also for orthopaedic clinics

Or start from the overview: sales and marketing for orthopaedic clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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