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Orthopaedic clinics · Review generation

Ask when the plaster comes off, not while the patient is still limping in.

Review generation for an orthopaedic clinic is asking patients for a review at the point in their recovery when they are able and willing to write one. GullySales sets the moment for each kind of patient, the person who asks and the words used, and keeps the ask clear of anything a medical council or a platform would object to.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What review generation means

In a clinic or practice a review is a public statement by a patient, and asking for one is restricted or unwise in several regulated professions. Review generation here is proof that does not depend on a patient writing in public: the professional listing kept accurate, the note back to the referring doctor, and a reply that never confirms somebody was a patient. GullySales sets that up and tracks what arrives without soliciting it.

Also for orthopaedic clinics

Sales and marketing for orthopaedic clinics, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For orthopaedic clinics

Where it usually goes wrong, and what we would do.

  • “The first visit is the wrong moment”

    A patient in pain, waiting for an X-ray, is in no mood to rate anyone. The right moment comes later, at a review visit, when they can walk to the counter.

  • “Elderly patients are seldom the ones who write”

    An elderly man after a hip replacement may never post a review, but the daughter who sat through every visit might. She writes about her own experience of the clinic, never in his voice.

  • “Asking only the pleased ones breaks the rules”

    Choosing who gets the link by how happy they look is review gating. Platforms forbid it, and a page of identical five-star reviews gives it away.

What we do

What we deliver for orthopaedic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A moment set for each kind of patient

    Plaster removal for fractures, the last rehab session for sports injuries and the post-surgery review visit for joint replacements, written into the front desk routine.

    Result: The ask comes when the patient has something to say.

  2. A QR card at the billing counter

    A printed card and a short link to the Google profile, in English and the local language, handed over with the final bill.

    Result: A willing patient reaches the review box in one scan.

  3. Wording about the visit, not the outcome

    A message asking about the wait, how the surgeon explained things and how the staff treated them, saying nothing about results.

    Result: Reviews describe what the clinic controls.

  4. One rule for asking everybody

    No choosing patients, no gifts or free physiotherapy sessions, no staff quotas and no reviews typed at the counter on the patient's phone.

    Result: The reviews hold up if a platform looks at them.

  5. A single WhatsApp reminder for those who said later

    One message with the link for patients who agreed at the counter but had no time, and nothing after that.

    Result: A patient who meant to write gets one easy nudge.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online review generation and management page

Asking patients for reviews

When to ask each orthopaedic patient for a review, and what never to do.

Fractures: at plaster removal
The patient leaves with a free arm or leg and a lighter mood. The front desk hands over the QR card with the final bill. Never ask in casualty or on the day of the injury.
Sports injuries: after the last rehab session
The physiotherapist who saw them through rehab knows the moment. Ask whether they would share their experience of the clinic, and send the link on WhatsApp if they agree.
Joint replacements: at the follow-up visit
Ask at the review visit once the patient is walking with support. If a son or daughter handled everything, they may review their own experience, in their own words.
Never: gating, gifts or staff quotas
Offer no discount, free session or gift, and set no review targets for staff. Never pick who is asked by how happy they seem. Check the platform's current rules before you start.
Leave out patients with complications
Do not ask patients who were readmitted, have an infection, face a revision surgery or have complained. They need the surgeon's time, not a review request.
A thank-you on each new review
Thank each reviewer by first name in a line, without confirming the procedure. Doctors' advertising rules vary between councils, so keep replies to the visit, never the result.

Who it is for

This is written for these orthopaedic clinics.

  • Single-surgeon OPD clinics that operate at partner hospitals
  • Joint replacement centres
  • Sports injury and arthroscopy clinics
  • Spine clinics
  • Fracture and trauma clinics on highways and ring roads
  • Paediatric orthopaedic practices
  • Orthopaedic nursing homes and day-care surgery units
  • Multi-surgeon bone and joint groups with branches

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the review generation work runs

  1. 1

    Understand the customer journey

    We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.

  2. 2

    Read your current reviews

    We read every review you have, count how many were answered, and note what customers praise in their own words.

  3. 3

    Set up the ask process

    Templates and a simple sending process are built into your existing customer communication.

  4. 4

    Implement responses

    Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.

  5. 5

    Measure and adjust

    We track review volume and rating trend and adjust the ask timing if response rates are low.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it better to ask in person or send a WhatsApp link?
Ask in person first, at the counter, and send the link on WhatsApp straight after so it is on their phone. A message on its own, weeks later, reaches someone who has moved on. One reminder is enough.
Many of our elderly patients do not read English. How do we ask them?
Ask in their language, at the counter, and hand over a card printed in it. Show them how to open the link if they want, but never type the review for them. A short review in Tamil or Marathi counts as much as a long one in English.
What if a patient we asked leaves a poor review?
Reply as you would to any review, and call them. Asking everyone means some reviews will be poor, and that is what makes the good ones believable. Fix what they raised and note it against the complaint themes.
Should we ask for Google and Practo reviews at the same time?
No, ask for one. Make Google the main one, since it shows on Maps, and ask a patient who booked through Practo to review there instead. Check each platform's current rules first, and never ask one patient to post twice.
Is an orthopaedic surgeon allowed to advertise?
Within limits set by medical councils, which differ by state and change. Words such as best or painless, discounts and any promise of a result are the usual problems. We write pages and ads that describe the procedure and the surgeon's qualifications, and you check them against your own council's current rules before they go live.
Can we show a patient walking after a knee replacement?
Ask your council or adviser first. A video or photograph of a result works as a testimonial, and doctors' advertising rules restrict those. If it is allowed, take written consent for that specific use. We would sooner film the physio room and the surgeon explaining the stay.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

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Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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