Pathology labs · WhatsApp marketing
Send the report and the fasting reminder on WhatsApp, not a broadcast of package offers.
WhatsApp marketing for a pathology lab means using the app patients already open to confirm a collection, remind them to fast and deliver the report, with their permission recorded. GullySales sets up the opt-in, the business profile and the approved messages, so the lab sends what patients asked for and nothing more.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For pathology labs
Where it usually goes wrong, and what we would do.
“The number on the bill belongs to someone else”
A son pays and gives his own number for his mother's report. A message about her tests then goes to him, or to a clinic's number, without anyone having agreed. Record whose number it is.
“The fasting reminder is the message patients thank you for”
A note the evening before saying to fast and to bring the prescription stops a patient arriving after breakfast and being sent home. Offers sent the following week are the messages they mute.
“Consent for a report is not consent for offers”
A lab that sends the senior citizen package to a diabetic's attendant gets blocked, and a blocked lab loses report delivery too. One list for reports, another for offers.
What we do
What we deliver for pathology labs.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Opt-in on the registration form
Separate ticks for reminders and reports, and for health offers, with the owner of the number named and the answer recorded.
Result: You can show who agreed to what, and when.
A business profile patients recognise
Lab name as on the signboard, address, hours and a line saying what messages to expect, so a patient knows the sender is the lab.
Result: Patients reply to the lab's message and do not report it.
Approved templates for the messages a lab sends
Fasting reminder, collection confirmation, report ready, repeat test reminder and changed slot, written plainly and submitted for approval.
Result: Every routine message goes out in the lab's own wording.
A rule for what a report message carries
A link or file sent only to the registered number, with no test names in the message text or the preview.
Result: A report does not announce itself on a locked screen.
A person behind the chat
A named staff member who answers in stated hours, and a reply outside them that says when the desk reopens.
Result: A question on WhatsApp is not left to sit.
An opt-out honoured on every list
A plain way to stop messages, recorded against the patient and removed from every list.
Result: A patient who says stop hears nothing more.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
What a pathology lab sets up before the first WhatsApp message goes out.
- Opt-in at registration
- Add a tick for reminders and report delivery and keep health offers as a separate tick. Record the date, who agreed and whether the number is the patient's or an attendant's.
- Business profile
- Create the business profile with the lab name as on the signboard, the address, the hours and a line saying what messages to expect. Patients who recognise the name reply instead of blocking.
- Message templates
- Write the fasting reminder, the report-ready note, the home collection confirmation and the repeat test reminder as templates. Keep test names out of the preview text.
- Who pays
- Business messages sent outside a patient's own reply window are charged by the platform. Check WhatsApp's current business policy and pricing before you plan any broadcast.
- Opt-out
- End every message that is not a report with a plain way to stop. Remove the number from every list and record it as soon as your desk sees the request.
- A person to answer
- Decide who replies in the lab's hours, what to say when the pathologist is needed and when a chat moves to a call. An unanswered chat does more harm than no chat.
Who it is for
This is written for these pathology labs.
- Neighbourhood labs beside clinics and nursing homes
- Labs inside a hospital or polyclinic
- Multi-centre pathology chains in one city
- Collection centres of a larger reference lab
- Labs that run corporate and school camps
- Pathology labs with their own radiology corner
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Our reports come out of the lab software. Does that mean the API and not the app?
Can we start a WhatsApp group for diabetic patients to share tips?
Can we put our tests and prices in the WhatsApp catalogue?
A patient sends a photo of the prescription and asks which tests to book. Who replies?
Can we pay doctors who send us patients?
Can we publish test prices?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for pathology labs.
5 min read · 6 Oct 2026What patients ask a pathology lab before bookingPatients ring a lab with a prescription in hand and a handful of practical questions. Here is what they ask, what a good answer sounds like, and where labs lose the booking.
6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
8 min read · 16 Apr 2026How a pathology lab gets doctors to refer patientsDoctors send patients to the lab whose requisition pad is already on the desk and whose reports arrive without chasing. Here is how a small lab earns that place.
More for pathology labs
Everything else we would do for you.
Or start from the overview: sales and marketing for pathology labs.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.