Veterinary clinics · Apartment advertising
Get your night number onto the board before the dog is sick at ten.
Apartment advertising puts a veterinary clinic inside the societies its patients live in: a lift panel carrying the after-hours number, the notice board at the gate, a stall at the dog-walking hour. GullySales gets the association's approval in writing and writes the building onto every new pet record.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What apartment advertising means
Apartment advertising is media and activity inside residential communities: the notice board, the lift panel, a Sunday stall. GullySales gets the association's written permission first, because anything put up without it comes down.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For veterinary clinics
Where it usually goes wrong, and what we would do.
“The panel is there for ten at night”
An owner holding a vomiting dog reaches for the phone and for whatever number is already inside the building. Hours and the after-hours line are the two things worth putting on that panel.
“The walking hour is the stall's hour”
Pet owners in a society are all at the park early in the morning and again after seven, with the animal beside them. A Sunday afternoon table meets nobody who owns a dog.
“A society camp needs two answers, not one”
The association agrees the date and the space. What a poster may say about a vaccination drive is a question for your veterinary council, and it is your registration at stake, so ask them rather than the printer.
“The vaccination card is the report”
Each new pet record carries the building it came from, and the booster falls due a year later. One campaign fills a reminder list that keeps working after the panels come down.
What we do
What we deliver for veterinary clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Society list by how far an owner will carry a cat
The buildings within a short drive of the clinic, starting with the ones your reception already sees pet owners arriving from.
Result: The campaign runs where your patients live.
Approval, and the wording that goes with it
Written agreement from each association on the format and the period, with the copy checked against the council code your registration sits under.
Result: Nothing goes up that a complaint could be made about.
Panel artwork with hours and the night line
Opening hours, the after-hours number, the species you treat and where the clinic is, with nothing else competing for the space.
Result: The number is inside the building before it is needed.
A walking-hour stall
A table at the park at the hours owners are out with the animals, offering a weight check, a nail trim or a look at a skin problem.
Result: You meet the owners instead of an empty lobby.
One line, and a question at reception
A number used on the society media alone, and the building written on the pet record at the first visit, beside the species and the vaccination due date.
Result: Each society shows up in the appointment book.
Reminders that outlive the campaign
Boosters, deworming and annual checks scheduled from those records and sent from the clinic's own number rather than a stranger's.
Result: One society campaign keeps bringing pets back for years.
How the result is measured
- Communities covered
- Permissions in writing
- Enquiries quoting the community code
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it is bought, and approved
A veterinary clinic should settle the pet rules, the night number and the camp requirements with each society before printing.
- The pet owners inside the society
- Many societies have a group of pet owners and a rule on animals in common areas. Ask the committee to introduce you to that group, since they decide whether the board is read or ignored.
- Rules on animals at a stall
- Ask whether pets may be brought to the clubhouse or a play area stall, and who answers if a dog frightens a child. Plan the first stall around records and questions, not animals.
- A night number someone answers
- Print a night number on the panel only after you have checked who answers it and what they say. A panel that sends an owner to a dead line does more harm than no panel.
- Camp rules for vaccinations
- A vaccination camp needs a registered vet and a cold chain. Rules on camps and on advertising differ by state, so check with your state veterinary council.
- The building on every new pet record
- At reception ask where the owner lives and note the society on the record. The vaccination card then shows which board produced which pet.
Who it is for
This is written for these veterinary clinics.
- Small animal clinics
- Multi-vet veterinary hospitals
- Mobile and home-visit vet services
- Exotic and avian veterinary practices
- Farm and large animal veterinary services
- Pet grooming and wellness clinics with vet services
- 24-hour emergency veterinary hospitals
- Veterinary diagnostic and referral centres
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the apartment advertising work runs
- 1
Draw the ring
We agree how far a resident will realistically come to you. For a salon that is two or three societies. For a diagnostic centre it is the whole main road.
- 2
Shortlist and verify the societies
Which are self-managed and which are under a facility company, who the gatekeeper is, what categories they allow, and what they charge on their own account.
- 3
Get permission and quote properly
Permission letters are collected first. Only then do you see a rate, and it includes the society fee rather than surprising you with it later.
- 4
Print, install and audit
Artwork goes to each format's exact size, installation is scheduled with the facility manager, and every lobby is photographed with a date.
- 5
Run the activity
The clubhouse weekend is booked inside the display month, when your name is already on the wall of the lift they came down in.
- 6
Read it society by society
Calls and walk-ins are counted per code and the list is cut. Two societies usually carry a campaign and four carry nothing.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many societies should a clinic take on?
Will the association allow a vaccination camp?
How do we know it worked?
The committee fears dogs at the stall. How do we answer?
Should the panel list an emergency number if we are not open all night?
How much does it cost?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for veterinary clinics.
6 min read · 26 Aug 2026Pet grooming marketing: how to get grooming and boarding customersPet grooming marketing works on Maps, reviews, before and after photographs and fast replies. Boarding is won on trust. Here is how to fill both, and what a plan should cover.
8 min read · 19 Aug 2026The pet parent journey: from the first search to regular visitsThe pet parent journey runs from the first anxious search to years of repeat visits. Here are the stages, and where Indian clinics lose owners.
7 min read · 20 May 2026Loyalty programmes for pet clinics: the ones owners actually useA loyalty programme for a pet clinic is not a points card. It is a wellness plan paid up front, reminders for care that is already due, and one small standing benefit a regular notices.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.