Alteration shops · CRM
Keep every customer, garment and ready date in one place, not in the master's head.
A CRM for an alteration shop is the record of who brought what, what was agreed and when it is due. GullySales works on a simple system that fits a counter with a helper and a phone, not on software the shop will not open.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For alteration shops
Where it usually goes wrong, and what we would do.
“The job book holds the business”
Names, garments, measurements, the token paid and the pickup date sit on paper slips and in the master's memory. When the master is ill or the helper is new, the shop forgets what it promised. Disputes then start from two different memories.
“Customer history makes the next job faster”
A returning customer's measurements, their preference for a loose fit and the blouse pattern you made last time save time at the counter. Without a record, the shop starts from nothing each visit. The master measures again and the customer waits again.
“A garment on the rail is money not collected”
Finished work waiting for pickup holds the balance payment and the rail space. A record that shows what is ready, what was messaged and what is still uncollected shows where cash is stuck. The count on the rail becomes a number you can act on.
“Seasonal return is a list you already own”
Last year's wedding customers and this year's school parents are the best leads for next season. They sit in the job book, and without a way to search it they are never contacted. The list exists; only the habit of using it is missing.
What we do
What we deliver for alteration shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A job-card structure
A simple card or sheet holding name, number, garment, job, price, token and ready date, filled at the counter.
Result: Every garment has a card with a ready date on it.
A customer sheet
A single list of customers with their number, measurements and past jobs, kept in a tool the shop will actually use.
Result: A searchable list rather than a stack of slips.
A stage board
Columns for received, in stitching, ready and collected, so the status of each garment is visible.
Result: You can see what is on the rail and what is stuck.
Rules for who updates what
A clear division between the counter, the helper and the master on who records each step.
Result: A written rule for each person.
A season-start list
A filtered list of past customers to contact before the next wedding or school season.
Result: A named list ready before the season opens.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these alteration shops.
- Saree blouse and lehenga alterations for weddings
- Men's suit and trouser fitting
- School and college uniform alterations
- Zip, lining and button repair
- Ethnic wear refitting for festivals
- Maternity and nursing wear alterations
- Showroom and boutique alteration partners
- Pickup and drop alteration services for apartments
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do I need paid software?
Is customer data safe in a sheet?
Who will keep it updated?
How much does it cost?
How long is the contract?
How soon will we see results?
What do you need from us?
What if we are not happy with the work?
More for alteration shops
Everything else we would do for you.
Closest to this: leads and follow-up
Also for alteration shops
Or start from the overview: sales and marketing for alteration shops.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.