Pet training services · CRM
Keep every dog, owner and package in one place instead of three chat threads.
A CRM for a pet trainer is a simple record of each owner, their dog, the problem and where they stand in the package. GullySales works on setting up the fields, the stages and the habit of updating them after every call and session.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For pet training services
Where it usually goes wrong, and what we would do.
“The dog is the record, and the owner is the contact”
A household may have two dogs and two different problems. If the record holds only the owner's name, you cannot tell the Labrador's pulling from the Indie's fear when they next call.
“Enquiries sit in Instagram, WhatsApp and call logs”
The same owner asks on a post, rings later and sends a photo on WhatsApp. Without one record, you answer three times, or answer none of them.
“Packages need stages you can see”
Enquiry, assessment, package started, mid-package, finished. Without stages, the owner who stopped after the second class is invisible, and nobody asks why.
“Home-visit trainers need the area on the record”
An owner in a far locality is not a lost cause if two others live near them. Seeing the area beside each lead lets you group sessions instead of crossing the city twice.
What we do
What we deliver for pet training services.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A record built around the dog
Fields for owner, dog name, breed, age, the problem, what was tried and the home setting.
Result: One record holds the full picture of the dog.
Stages that match your package
Enquiry, assessment, package, mid-package, finished and referred, each with a clear meaning.
Result: Every owner sits at a visible stage.
A single place for every enquiry source
Calls, WhatsApp and Instagram messages logged to the same record.
Result: An owner is never answered twice or missed.
Notes after each session
A short entry on what was practised and what is set for next time.
Result: The next session starts from the last one.
A reminder for stalled owners
A list of owners who have not booked their next class, shown to you each time you open the CRM.
Result: You can see who has gone quiet.
A simple view of source and outcome
Where each owner came from and whether they booked, read from the same records.
Result: You can compare sources by booking, not by enquiry.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these pet training services.
- Puppy socialisation and basic obedience classes
- Behaviour trainers for aggression, anxiety and fear
- Home-visit trainers working one to one
- Board and train programmes at a kennel
- Training for Indie and rescue dogs
- Guard and protection dog trainers
- Agility and sport training clubs
- Trainers who work with society and apartment dog-owner groups
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a spreadsheet enough as a CRM?
Which CRM suits a small trainer?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for pet training services
Everything else we would do for you.
Closest to this: leads and follow-up
Also for pet training services
Or start from the overview: sales and marketing for pet training services.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.