Shoe repair shops · CRM
Keep a record of every pair, so the next message names the right shoe.
A CRM for a shoe repair shop is a simple record of who left what, what was done and when to speak to the customer again, kept in a sheet or app the counter staff will use. GullySales sets up the fields, the habit and the reminders.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For shoe repair shops
Where it usually goes wrong, and what we would do.
“A paper token ties the shoe but not the person”
The token matches a pair to a heap on the shelf. It does not say who owns the pair once it is collected, so the shop has no phone number to message about the second pair in the cupboard.
“The item history is the useful field”
Brown brogues resoled, a bag handle restitched, school shoes mended: that one line lets a later message name the right item. A message that names the pair is read; a general offer is ignored.
“Batch customers need an account view”
A school, a plant or an office has a contact, an agreed rate, a collection day and a last batch. Held in one place, these let the next visit start where the last one ended.
“A tool nobody updates is worse than none”
A register with an overlong list of columns is left blank by the second busy day. Few fields, filled at drop-off, beat a clever system filled in once.
What we do
What we deliver for shoe repair shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A short list of fields
Name, phone, item, fault, repair, price agreed, source and date, kept to what can be typed at the counter in moments.
Result: A drop-off takes the same few seconds every time.
Stages from received to collected
Received, quoted, in work, ready and collected, so any person at the counter can see where a pair stands.
Result: No pair is lost between the bench and the shelf.
A reminder list for the second pair
A view that shows customers whose last repair is old enough to ask about another, with a message to send.
Result: A message names a real item.
An account sheet for schools and plants
Contact, agreed rate, collection day, last batch and the person who approves the bill.
Result: A batch buyer is greeted by name and history.
A choice between a sheet and an app
A shared spreadsheet or WhatsApp Business labels, picked for what your staff will use rather than for the number of features.
Result: The tool matches the habits at the counter.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these shoe repair shops.
- Footpath and kiosk cobblers with long-standing local customers
- Shoe repair shops in markets and near railway or bus stations
- Repair counters in malls and commercial streets
- Resoling and restoration specialists for leather shoes
- Bag, belt and zip repair workshops
- Safety shoe and boot repair for factories
- School shoe repair near large schools
- Shoe repair shops that also polish, dye and clean
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need paid software?
What customer details should we keep?
Our staff forget to write things down. What then?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for shoe repair shops
Everything else we would do for you.
Closest to this: leads and follow-up
Also for shoe repair shops
Or start from the overview: sales and marketing for shoe repair shops.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.