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GullySales

Inverter, UPS and generator dealers · Pay per click advertising

Buy the clicks during the outage week, when the customer will pay today.

Pay-per-click (PPC) advertising for a power backup dealer buys attention in the weeks power cuts are on everyone's mind, and in the searches that carry a capacity. GullySales runs separate campaigns for home batteries and industrial sets, and lifts the budget when the outages start.

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A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for inverter, UPS and generator dealers

Sales and marketing for inverter, UPS and generator dealers, the overview.

For inverter, UPS and generator dealers

Where it usually goes wrong, and what we would do.

  • “The decision is made during the power cut”

    A family that sat through three evenings without power searches that week, and an advertisement running in November reaches nobody in that state of mind.

  • “A battery click and a genset click are not worth the same”

    One leads to a sale of a few thousand rupees and the other to a quotation worth lakhs, so they cannot share a budget or a bid.

  • “Same-day installation is the thing to advertise”

    Buyers in an outage week choose on who can come today, so the advertisement should say the installation timing rather than the brand.

What we do

What we deliver for inverter, UPS and generator dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Separate campaigns for home, office and industrial

    Distinct campaigns for inverters and batteries, online UPS, and diesel gensets, each with its own words, bid and landing page.

    Result: Budget stops being spent on the cheapest clicks.

  2. Call-first ads in working hours

    Search ads with call buttons, running when someone is at the counter to answer, since an outage buyer rings rather than fills a form.

    Result: The urgent buyer reaches a person.

  3. Budget lifted around the outage season

    Spend raised from late February and through the monsoon weeks, and reduced in the quiet months.

    Result: The money is spent when people are buying.

  4. Negative keywords for repairs and jobs

    Searches for inverter repair, battery water, technician jobs and second-hand sets excluded where you do not want that work.

    Result: The budget stops paying for the wrong enquiry.

  5. Orders counted against spend by product

    Every ad enquiry logged with the product and whether it was installed, reported against the baseline taken at the start.

    Result: You know what a genset enquiry actually costs.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Read the full performance marketing and PPC page

Who it is for

This is written for these inverter, UPS and generator dealers.

  • Home inverter and battery dealers
  • Online UPS dealers for offices, clinics and IT setups
  • Diesel and gas generator dealers
  • Solar hybrid inverter and battery dealers
  • Battery replacement and service centres
  • Generator rental and AMC providers
  • Industrial power backup and stabiliser suppliers
  • Multi-brand power backup stores

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for inverter, UPS and generator dealers

  1. 1

    Assess

    We look at how calls arrive in peak and slow months, how quotes are sized, and whether you have a record of past installations.

  2. 2

    Build the installed-base record

    Past installations organised with battery and service dates, so every customer can be called at the right time.

  3. 3

    Fix quoting and sizing

    A sizing sheet for home systems and a quotation template for UPS and generators, both used on every enquiry.

  4. 4

    Be found by each buyer

    Pages, Maps and outreach for homes, offices and industrial buyers separately, with campaigns timed before outage seasons.

  5. 5

    Sell the next purchase

    Battery replacements and AMC renewals offered to the installed base on schedule.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Bon Millette

    Situation
    A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
    What we did
    • A site that matches the food
    • The story in a trust-building order
    • Product sections with full disclosure
    • A short path from reading to buying
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Are ads worth it for generator enquiries?
Sometimes, because the volume is small and the value is large. One genset order can cover months of spend. The enquiry still needs a site visit and a quotation within a day, or the advertising is wasted.
What should we budget for the summer?
More than the rest of the year combined, in most cases. We size it in the audit against your installation capacity, because advertising beyond what your technicians can fit in a week only creates bad reviews. The media cost is billed to you and shown apart from our own.
How do we sell outside the summer season?
By selling to the customers you already have. A record of past installations shows whose battery is due, and that call can be made in any month. Lithium and solar hybrid upgrades fit the same list.
How do we stop losing to cheaper, undersized quotes?
Show the sizing. A short explanation of what the system will run and for how many hours, set against a cheaper quote, helps the customer see what they are giving up.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.

More for inverter, UPS and generator dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for inverter, UPS and generator dealers.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit