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Cold storage operators · CRM

Keep each trader's lots, receipts and rates on one record, so next season starts from last season.

A CRM for a cold storage operator is one record per customer: the crop, the quantity stored, the chamber, the rate agreed, the payments and the history across seasons. GullySales sets up the fields and the routine, so a booking can be traced and next season's calls start from the register.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A cold storage supervisor checks produce in a refrigerated chamber

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for cold storage operators

Sales and marketing for cold storage operators, the overview.

Last updated 6 Oct 2026.

For cold storage operators

Where it usually goes wrong, and what we would do.

  • “The register is a diary, a ledger and two phones”

    Quantities sit in the loading register, rates in the owner's head and advances in the accountant's book. Nobody can say what one trader stored last year.

  • “Balance stock is known only at the chamber”

    A trader rings to ask how much of their stock remains, and someone walks to the chamber to count.

  • “History is lost between seasons”

    A trader who paid late, complained about sprouting or stored double in a good year is a new name again every season.

What we do

What we deliver for cold storage operators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A record for each trader

    Name, agent, crop and variety, district, contact numbers and the language preferred, kept in one place.

    Result: Every call starts from what is known.

  2. A lot register tied to receipts

    Each receipt number linked to the lot, chamber, quantity in and quantity out, with the balance on the record.

    Result: A balance question is answered without a walk to the chamber.

  3. Rate and advance fields

    The rate basis, the date agreed, the advance taken and the settlement date for each booking.

    Result: End-of-season disputes have a written answer.

  4. A loss and complaint note

    Sprouting, shrinkage, temperature events and claims, with what was found and what was agreed, linked to the trader.

    Result: Past problems are not forgotten or repeated.

  5. A season history view

    Each trader's quantity and payment behaviour across seasons on one screen or sheet.

    Result: Booking calls start with who stored more, less or paid late.

  6. A choice of sheet or software

    A decision, after the first conversation, on whether a shared sheet is enough or software is worth adding, with the fields set up either way.

    Result: You do not buy a tool before you know the need.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a cold storage operator should record about every trader and lot, and whether a CRM is needed yet.

Trader and the produce
Name, agent if any, crop and variety, and the district it came from. Variety matters for storage conditions and for who buys it later.
Quantity in, receipt numbers and chamber
Link each receipt number to the lot, the chamber and the bag count in. Add quantity out as stock leaves, so the balance is always on the record.
Rate agreed and advance taken
Write the rate basis, such as per bag or tonne for the season, the date agreed and the advance. Disputes at the end of the season come from vague rates.
Loss, shrinkage and complaints
Note any temperature event, sprouting or shrinkage reported, the date, what was found and what was agreed. A trader remembers it, so the record should too.
Season history
Keep each season's quantity and payment behaviour on the same record. At the next booking call you will know who stored more, less or paid late.
Do you need software yet?
A well-kept register or shared sheet is enough for one store while the same few people book, load and bill. Move to a CRM when several people book space or food brands bring contracts and audits with dates.

Who it is for

This is written for these cold storage operators.

  • Agricultural cold storage
  • Multi-commodity cold stores
  • Cold storage for dairy and frozen foods
  • Pharmaceutical and vaccine storage
  • Cold storage with a transport arm
  • Controlled atmosphere storage

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our loading staff do not write things down. Who updates the record?
Put the entry at the loading point. The person who issues the receipt writes the lot, the bag count and the chamber on a form that is also the record. If the record is the receipt, it gets filled.
Traders only talk on WhatsApp. How do those chats reach the record?
After a chat that changes the booking, write one line on the record: quantity, rate or date agreed. Save the trader's name and crop in the contact so that the chat can be found later.
Who owns the data if our manager leaves?
The company. Keep records in an account or file the owner holds, with a backup outside the cold store. Registers kept only in the manager's notebook leave with the manager.
Can traders check their own stock?
Some operators send each trader a stock statement on WhatsApp or by mail on request. That answers the question without a call, and the record is its source. Decide first who is allowed to ask.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for cold storage operators.

All articles

More for cold storage operators

Everything else we would do for you.

Closest to this: leads and follow-up

Also for cold storage operators

Or start from the overview: sales and marketing for cold storage operators.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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