Skip to content
GullySales
Tell us what you need

Freight and transport companies · Lead generation

The first rate back on WhatsApp makes the shortlist.

A rate enquiry for a transporter arrives with a lane, a weight and a loading date, and whoever answers first stays in the conversation. GullySales sets the enquiry format, the rate routine and one register for calls, WhatsApp and load boards, with a follow-up date on every quote.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for freight and transport companies

Sales and marketing for freight and transport companies, the overview.

Last updated 5 Oct 2026.

For freight and transport companies

Where it usually goes wrong, and what we would do.

  • “Half your enquiries are brokers reselling your rate”

    A broker will take your number, add a margin and quote the shipper directly. Knowing which is which changes what you say.

  • “A load tonight and a load next week are different jobs”

    One is capacity you fill at whatever the market pays. The other is worth a proper quotation and a call on Thursday.

  • “The material decides the vehicle and the rate”

    Steel coil, FMCG cartons and chemicals need different bodies and different permits, and a rate given before asking is one you withdraw.

What we do

What we deliver for freight and transport companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An enquiry format that captures the load

    Route, weight, material, vehicle wanted, loading date and the destination gate, asked on the first call or taken through the form.

    Result: You can quote without three more phone calls.

  2. A same-day rate routine

    A named person and a time limit for sending rates, so a request at eleven does not wait until the owner is free that evening.

    Result: You are quoting while the shipper is still deciding.

  3. One register for calls, WhatsApp and the boards

    Every rate request in a single list with the lane, the rate given and who asked, including the ones that came through a load board.

    Result: Nothing gets quoted twice at two different rates.

  4. Broker and direct shipper tagged apart

    Each enquiry marked as a broker, a trader or a plant at first contact, with different follow-up written for each.

    Result: You stop treating a reseller as a new account.

  5. A follow-up date on every quotation

    A date in the calendar against each rate sent, with a call and a note of whether it was won, lost or never loaded at all.

    Result: Quotes stop disappearing after one message.

  6. Quotes against loads booked, by lane

    A count of rate requests, quotes sent and loads actually moved on each route, against the baseline taken at the start.

    Result: You learn which lanes you win and at what rate.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places a transporter's enquiries arrive, and what to record at each.

Phone call asking for a rate on a lane
Record the route, the weight, the material, the vehicle needed and the loading date. Quote during the call if the lane is known, and note the rate given and the customer's answer.
WhatsApp message with a loading list
Log the sender, the lane and the dates. Reply with the vehicle available and the rate in one message, and save the chat against the load, so the quote can be traced.
Load board or transport portal posting
Note the portal, the load, the party and their payment record if known. Check the load details before replying, and mark the source so you can see if the portal pays for itself.
Broker or agent asking for a truck
Record the broker, the lane and the rate offered. Brokers pass work on, so note which brokers pay on time and which load details change after booking.
Direct shipper or plant logistics manager
Write the plant, the lanes, the volumes and the payment terms. Offer a trial load and note the transporter panel process, since a direct shipper can give repeat loads.
Repeat customer calling for the next load
Check the last load's delivery and any claim before quoting. Note the new lane and date. A customer who rings you again has decided you can do the job.

Who it is for

This is written for these freight and transport companies.

  • Full truck load fleet owners
  • Part truck load and groupage operators
  • Transport brokers and freight agents
  • Container and trailer transport companies
  • Temperature-controlled and reefer transport
  • Tanker operators for liquids and chemicals
  • Heavy haulage and project cargo movers
  • Staff bus and employee transport operators
  • Freight forwarders handling road, rail and port movements

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we tell a broker from a direct shipper?
Ask who the consignor is and where the material loads. A broker will not give you the consignee and asks only for the rate. That is not a reason to refuse the broker, but it changes how far you shave the rate.
A customer asks for a rate and then disappears.
Usually the caller was collecting numbers for a comparison, or the load slipped. Put a date on the quote and call on it. Half the loads that go quiet move a fortnight later, and the transporter who called is the one who gets it.
A shipper wants a rate but will not say the weight or material. What do we do?
Give a range only after asking, and say plainly that the rate depends on weight, material and vehicle. Record the enquiry as incomplete. Without those details a rate is a guess, and a wrong rate costs more than a lost enquiry.
How do we follow up a rate sent and not accepted?
Call or message after the loading date has passed and ask what moved the load. Record whether it went to another carrier and at what rate if the customer says. That tells you if your rate was the reason or the vehicle was.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for freight and transport companies.

All articles

More for freight and transport companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for freight and transport companies

Or start from the overview: sales and marketing for freight and transport companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need