Road transport companies · Logistics
Fill the lorry on the way out and on the way back from the same booking counter.
A cloth wholesaler in a market lane has twelve bales to go to another state by tonight. The munim rings the transport office used last time, and if the phone is not answered the next name in the diary gets the call. The office that picks up, quotes the freight and sends the lorry receipt on WhatsApp gets the bales.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A road transport company books goods from traders and factories at one town and delivers them to another by its own and hired vehicles, through booking offices at both ends. Marketing makes the traders in a market aware of your lanes and your booking number. Sales keeps a record of who books, at what rate, and who has gone quiet.
Road transport is a business of lanes and regulars. The best ten consignors are known by name, while the trader who booked once and did not return is not written down anywhere. The outward lorry fills by habit. The return trip fills with whoever the destination branch happens to know.
Last updated 18 Oct 2026.
How buyers decide
How road transport companies are chosen.
A trader or factory books on three things: whether the vehicle is available when the goods are ready, what the freight is, and whether the goods reach the other end without a claim. Names pass by word of mouth in a market, so a transporter with a poor record of delivery in one town loses the whole lane.
The person booking is the owner's munim, the dispatch clerk or the purchase manager. They compare the rate per tonne or per parcel across two or three transport offices and favour the one whose destination branch picks up the phone. Whether freight is paid by the sender or collected at delivery, and how fast a lorry receipt and a bill arrive, also decide who gets repeat work.
Companies that send goods every week want a credit account, a fixed rate for the lane and one person to call. A transporter who gives that to ten such accounts has a steadier book than one chasing walk-in bookings every day.
The problem
What usually goes wrong for road transport companies.
What owners tell us on the first call, in their words.
“We know our lanes but nobody outside our market does”
The booking counter is busy because of old customers. A new trader in the same market or a factory in the next industrial area has never heard of us.
“Lorries go out full and come back half empty”
The destination branch has no list of local traders and factories who send goods in our direction, so the return load depends on whoever walks in that day.
“Regulars are quoted by the clerk on duty and the rate differs each time”
A wholesaler gets one freight on Monday and another on Thursday, and starts asking the next office.
“Payments from consignors run into months”
The bill goes out with the lorry receipt and then nobody asks for it. Three accounts hold most of our outstanding and we find out at the quarter end.
“Our website, if we have one, shows a lorry and a phone number”
A factory looking for a transporter between two cities cannot tell whether we run that lane or how to book.
“Branch offices and agents each tell a different story”
One agent quotes a delivery date the next branch cannot keep, and the customer blames the company.
What we do
What we do for road transport companies.
Everything included for road transport companies.
A lane page for each route you run
One page for each pair of towns you serve, saying the vehicle types, the booking office address at each end, what goods you carry and how to book by phone or WhatsApp.
A rate card the whole counter uses
A single sheet of lane rates by weight band and vehicle, with the rules for loading, unloading and waiting, agreed by you and then held to by every clerk.
A consignor book with last booking and next expected
Every trader and factory that has booked, with lane, usual volume and the date they last sent goods, kept in one sheet or a simple CRM.
Return load outreach at the destination
A list of traders and factories in the destination town who send goods your way, an introduction in WhatsApp and print, and a visit plan for the branch manager.
Google Business Profile and JustDial listings for each booking office
Corrected addresses and timings, photos of the office and the godown, and the lanes listed under services, with a named person on your team who answers each call and enquiry.
Unpaid-bill list and reminder script
A list of unpaid bills by account and age, with a message and a call script for the accounts team and a flag to you when an account crosses an age you set.
How the result is measured
- Booking enquiries by source and by lane
- Bookings per week from regular consignors
- Share of return trips with a booked load
- New consignor accounts opened
- Outstanding balance by account age
- Missed calls at each booking office counter during loading hours
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for road transport companies
Each has its own page: what it involves for road transport companies, what you get, and what it is measured on.
- Lead generationFind the traders and factories whose goods already travel along your lanes.
- SEOBe the transporter a factory finds when it searches for a lorry between two towns.
- Local SEOShow up on the map when a trader nearby searches for a transport office open now.
- Social media marketingUse social media to show the lanes, the vehicles and the people behind the booking counter.
- Content marketingAnswer the questions a trader asks before booking, and the booking follows from your page.
- Buyer personasKnow the munim, the dispatch clerk and the owner who each book your lorries differently.
- CRMKeep one record of every consignor, every lane and every unpaid bill.
- Follow-up systemsMake sure a quote given at the counter is chased, not forgotten.
- WhatsApp marketingTake bookings, rates and lorry receipts over the chat your consignors already use.
- Digital marketingPut your lanes, offices and booking line where buyers look, and measure what they bring.
- WebsiteBuild a website that tells a stranger which lanes you run and how to book today.
Worth a page and a campaign of their own
Regular consignor accounts with fixed lane rates · Return load and back-haul bookings · Branch and agent coverage at the destination end · Part-load bookings from traders in the main markets · Door delivery and godown delivery at the destination · Quote and rate consistency across booking counters · Credit accounts and collection follow-up · Google Maps and JustDial listings for each office
Priority campaigns
Campaigns for what road transport companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Market lane campaign
Printed rate cards, a WhatsApp number on shop boards and a visit round to the wholesale lane near your booking office, for traders who book every week.
Industrial estate outreach
A short introduction and sample lorry receipt sent to purchase and dispatch managers of factories in nearby estates, followed by a call to book a trial consignment.
Festive season booking drive
Messages to your consignor book before the Diwali and wedding-season rush, asking for expected volumes by lane so that you can plan vehicles.
Destination agent recruitment
A pack for transporters and booking agents in towns where you have goods but no office, with commission terms, lane map and a trial period.
Beyond search
Where we reach buyers of road transport companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Wholesale traders in cloth, hardware, grain and general goods markets
A munim in a cloth or hardware lane books on the word of the neighbouring shop, so the visit list starts with the biggest senders there.
Factory dispatch and purchase managers
A capability sheet by lane and vehicle type, and a call list of the plants in the estates around you.
Transporters and agents at the other end of your lanes
Local transporters and booking agents in the towns at the far end of your lanes, approached with an agent pack.
Commission agents and brokers who book for others
A broker books for several transporters and sends the next load to whoever pays commission clearly, so a commission sheet goes with every introduction.
Online sellers shipping bulky goods
Small sellers of furniture, tiles and machinery ship goods too large for a courier and need a lorry quote with delivery to the buyer's door.
Who it is for
This is written for these road transport companies.
- Goods transport companies running fixed lanes between towns
- Part-load and parcel transporters with booking offices in transport nagars
- Full-load operators who book vehicles for traders and factories
- Tempo and mini-truck operators for in-city and nearby-town runs
- Transporters serving cloth, hardware and general wholesale markets
- Transporters serving industrial estates and engineering clusters
- Commission agents who book goods for several transporters
- Transport companies with their own godown and door delivery at the destination
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for road transport companies
- 1
Look at the book
Your lanes, regular consignors, outstanding bills and the legs where lorries run empty, read from your own booking register.
- 2
Fix the counter
One rate card for every clerk, a booking record, and a rule on who replies to WhatsApp enquiries when the counter is busy.
- 3
Put the lanes online
Lane pages, corrected office listings and a booking line a stranger can use.
- 4
Go to the people who book
Market visits, factory introductions and destination agent outreach.
- 5
Keep the accounts visible
A consignor book and an unpaid-bill list that show who owes and who has gone quiet, with results set against the baseline.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions road transport companies ask before they call.
Not here? More answers, or ask on WhatsApp.
Does a small road transport company need a website?
How do we get more return loads?
Can you help us collect money from consignors who delay?
Should we list every branch on Google Maps?
Should we put freight rates on the website?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Logistics. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.