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Road transport companies · WhatsApp marketing

Take bookings, rates and lorry receipts over the chat your consignors already use.

WhatsApp marketing for a road transport company means using the chat your consignors already live in to share rates, confirm bookings and send lorry receipts. GullySales works on the business number, the standard replies and the broadcast lists that keep it organised.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For road transport companies

Where it usually goes wrong, and what we would do.

  • “The booking already happens on WhatsApp”

    A munim sends goods details and a photograph of the bales and expects a rate in return. If the answer comes late, or from a clerk's personal number nobody else can see, the consignment goes elsewhere.

  • “A personal number is a single point of failure”

    When one clerk's phone carries all the customers, a lost handset or a resignation takes the book with it. A business number with shared access keeps the conversations with the company.

  • “The lorry receipt photograph is proof”

    Sending a clear photograph of the receipt and the vehicle details settles questions of what was loaded and when. A saved thread becomes the record when a dispute arises.

  • “A broadcast can irritate if it is not asked for”

    A message to a long list of numbers about a lane reaches some who never booked. Consignors who opted in welcome a return-load alert, whereas strangers reply to complain, or block the number.

What we do

What we deliver for road transport companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business number with a clear profile

    A WhatsApp Business account with the company name, office address, timings and a catalogue of lanes.

    Result: A stranger who messages sees a company, not a person.

  2. Standard replies for the counter

    Saved answers for rate enquiries, booking details needed, receipt sent and delivery update.

    Result: Every clerk answers in the same words.

  3. An opt-in broadcast list by lane

    A list of consignors who agreed to receive lane and return-load messages, grouped by route.

    Result: Messages go only to those who asked for them.

  4. A booking confirmation and receipt message

    A fixed format that confirms vehicle, pickup and the receipt photograph.

    Result: The consignor holds a written confirmation of each booking.

  5. A rule for who answers and when

    Named staff for each shift, and an away message for the hours the counter is closed.

    Result: A message sent at night gets an honest reply when the counter opens.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these road transport companies.

  • Goods transport companies running fixed lanes between towns
  • Part-load and parcel transporters with booking offices in transport nagars
  • Full-load operators who book vehicles for traders and factories
  • Tempo and mini-truck operators for in-city and nearby-town runs
  • Transporters serving cloth, hardware and general wholesale markets
  • Transporters serving industrial estates and engineering clusters
  • Commission agents who book goods for several transporters
  • Transport companies with their own godown and door delivery at the destination

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is it allowed to send promotional messages to our customer list?
Check the platform's current rules and get the consignor's agreement first. Send updates to people who booked or asked, and give a clear way to opt out.
Can we use one number for all branches?
You can, but each office with a counter does better with its own business number, so the nearest branch replies. Agree one set of standard answers across all of them.
Should the replies be automated?
Automate the first reply and common questions, but let a person handle the rate and the booking. A transport rate depends on goods, weight and lane, so a machine answer would be wrong.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.