Supply chain technology companies · Logistics
Get the demo booked by the planner who is tired of running freight on Excel and phone calls.
A logistics manager at a beverage distributor spends the first hour of the day on a spreadsheet of trucks, drivers and delivery slots. Two vehicles went to the same outlet last week and a third outlet was missed.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A supply chain technology company sells software for transport, warehouse, inventory, order and supplier management, such as TMS, WMS, route planning and visibility tools. Marketing reaches the logistics and operations heads who feel the pain of spreadsheets. Sales moves them from a demo to a pilot on real data and a contract with a clear integration plan.
The manager opens Google, types a question about route planning software for distributors, and reads whichever vendor sounds as if it has seen the same problem. A software buyer in this trade is wary of systems that do not fit their depots or their transporters. They want to see the screens, hear how integration with their ERP and GST e-way bill process works, and speak to a user in their industry. The vendor that explains the actual workflow wins the demo.
Last updated 18 Oct 2026.
How buyers decide
How supply chain technology companies are chosen.
The user (a logistics or warehouse head) finds and shortlists the product, while IT and finance sign off, and the managing director signs where the spend is large. They ask about fit for their flow, integration with SAP, Tally or Zoho, mobile app for drivers, support in local languages, who handles implementation and what happens to their data. A pilot on one depot or one lane is the common test.
Buyers compare against a spreadsheet, an ERP module, a global vendor and local competitors. What tips the decision is the clarity of the implementation plan, the quality of the demo on the buyer's own data, and references from a similar business in India. Price is judged against the cost of a mistake, such as a missed delivery or a mislabelled pallet.
The problem
What usually goes wrong for supply chain technology companies.
What owners tell us on the first call, in their words.
“Our demos are generic”
We show the full product to everyone, and buyers cannot see their own depot in it.
“Features sound the same as competitors'”
Every vendor says visibility, optimisation and analytics, and buyers cannot tell us apart.
“Trials stall on integration”
A pilot waits on ERP data or driver phones, and interest drops while the customer's IT team is busy.
“Leads from content are not buyers”
Webinar and ebook downloads include students, consultants and competitors, and the sales team cannot tell them from a logistics head.
“Long cycles with many people involved”
Operations likes us, IT worries and finance wants a cheaper option, and nobody coordinates.
“Proof is hard to publish”
Customers hesitate to be named, and results quoted without approval get us into trouble.
What we do
What we do for supply chain technology companies.
Everything included for supply chain technology companies.
Industry-specific product pages
Pages for FMCG distribution, pharma, e-commerce, manufacturing and 3PL warehouses, each showing the workflow from that industry's point of view.
An implementation page
A page that describes what happens before, during and after go-live, who does what, and what the customer must provide, without timelines you cannot keep.
An integration library
Pages for each system you connect to, such as Tally, SAP, Zoho and e-way bill portals, with what moves in each direction.
A demo script by role
Separate demo flows for an operations head, a finance head and an IT head, each using a sample dataset similar to the buyer's.
Customer stories with approval
Short stories that describe the customer's starting problem and what changed, using only facts the customer has approved.
How the result is measured
- Demo requests by use case and source
- Demos where both the operations buyer and the IT buyer attended
- Pilots started
- Pilots converted to contracts
- Partner-sourced opportunities
- Deals lost, with the reason recorded
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for supply chain technology companies
Each has its own page: what it involves for supply chain technology companies, what you get, and what it is measured on.
- Lead generationBring in the logistics heads whose depots your product actually fits.
- SEOAppear when a planner searches for software to replace the spreadsheet.
- Social media marketingShow the planner what the screen looks like on a busy dispatch morning.
- Content marketingWrite the guide a logistics head hands to their finance team.
- Buyer personasWrite down who finds the product, who signs off and who blocks it.
- CRMTrack each account through demo, pilot and contract without losing the thread.
- Follow-up systemsKeep a stalled pilot moving without nagging the buyer.
- WhatsApp marketingUse WhatsApp to keep the logistics head close between demo and decision.
- Digital marketingPut search, LinkedIn and outreach behind one plan aimed at demos.
- WebsiteMake the site answer fit, integration and next step before the buyer calls.
Worth a page and a campaign of their own
Transport management for shippers and transporters · Warehouse management with scanning and mobile apps · Route planning and delivery tracking · Integration with ERP, GST e-way bill and e-invoicing · Freight billing, audit and reconciliation · Proof of delivery and driver apps · Inventory visibility across depots · Implementation and training support
Priority campaigns
Campaigns for what supply chain technology companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Search and LinkedIn campaigns by use case
Ads for specific problems such as route planning for distributors or warehouse software for 3PLs, each with its own landing page and demo request.
Pilot offer for one depot or lane
A clear description of a limited pilot, who it suits and what the customer provides, followed up by your solutions team.
Account-based outreach to named shippers and 3PLs
A list of target firms with contacts in operations, IT and finance, and messages written for each role.
Partner programme with ERP consultants and integrators
A kit for the consultants who recommend software to their clients, with training and a simple referral process.
Beyond search
Where we reach buyers of supply chain technology companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Logistics and warehouse heads
The head of dispatch or the warehouse manager who rebuilds the route sheet every morning and knows exactly which step they want removed. Pages for them show that step.
IT and ERP teams
The IT manager asks about the ERP link, hosting, user access and what happens to the data on exit, so the integration pages answer those before they are asked.
3PLs and transporters
A 3PL or a large transporter may run your software for its own operation and ask its shipper clients to use it, which calls for a partner page and a clear licence model.
ERP and systems consultants
An ERP implementer already advising a company on its SAP or Tally set-up is asked which logistics add-on fits, so it needs your integration notes in hand.
Who it is for
This is written for these supply chain technology companies.
- Transport management system vendors for fleet owners and shippers
- Warehouse management system providers for 3PLs and distributors
- Route planning and last-mile delivery software companies
- Fleet telematics and vehicle tracking providers
- Freight marketplace and load-matching platforms
- Inventory planning and demand forecasting software makers
- Procurement and supplier portal vendors
- Control tower and visibility platform providers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for supply chain technology companies
- 1
Use the product
Your team walks through the product on real workflows, and the points where buyers get stuck are noted.
- 2
Pick the use cases
The industries and problems where you have won before come first, and the ones to leave alone are named.
- 3
Write what buyers need
Use-case pages, the integration library and demo scripts are drafted, and your product team checks every feature claim.
- 4
Run the campaigns
Search, LinkedIn and account-based outreach go live, and every demo request is recorded by source and role.
- 5
Read the pipeline
Demos, pilots and stalled deals are read with your sales lead, and the pages or outreach that explain them are changed.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions supply chain technology companies ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we stand out when every vendor says optimisation and visibility?
Should we publish pricing?
Can we name customers?
Is content or outbound better for us?
Do you do product marketing or the product itself?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Part of Logistics. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.