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Supply chain technology companies · Lead generation

Bring in the logistics heads whose depots your product actually fits.

Lead generation for a supply chain software company means attracting operations, transport and warehouse leaders who run the workflow your product replaces. GullySales works on the use-case pages, the lead form and the hand-off to sales so that each enquiry carries a role, a depot type and the spreadsheet or tool being replaced.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for supply chain technology companies

Sales and marketing for supply chain technology companies, the overview.

Last updated 18 Oct 2026.

For supply chain technology companies

Where it usually goes wrong, and what we would do.

  • “A download is not a demand”

    An ebook on warehouse digitisation draws students, consultants and competitors along with the logistics head. If the form asks for nothing about the company, sales spends the day sorting names instead of calling buyers.

  • “The fleet owner and the 3PL ask different questions”

    A fleet owner wants trip costs, driver apps and proof of delivery. A third-party warehouse operator wants inbound receipt, bin locations and client billing. One lead path for both sends each of them to a page that answers the other's question.

  • “Integration is the first doubt, not the last”

    A buyer who runs SAP, Tally or Zoho wants to know how orders and invoices reach your product before they care about a dashboard. Leads that arrive without that question answered stall at the pilot stage.

  • “Referrals from implementation partners go unlogged”

    A systems integrator or a transporter association member mentions your product to a client, and the name lives in a chat. Without a source field, the best leads look like cold ones.

What we do

What we deliver for supply chain technology companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Use-case landing pages

    One page per workflow, such as route planning for distributors or dock scheduling for a warehouse, with the screens and the integration notes a planner looks for.

    Result: Each enquiry names the workflow it came for.

  2. A qualifying demo form

    A short form that asks for role, company type, systems in use and the current method, separating a logistics head from a student.

    Result: Sales can read the role and system before the first call.

  3. Lead source register

    A single sheet or CRM field that records search, LinkedIn, partner, event and referral origins for every enquiry.

    Result: You can see which source produced a pilot, not only a form fill.

  4. Account list for outbound

    A named list of distributors, manufacturers and 3PLs that fit your best customers, with the right role at each.

    Result: Outbound goes to companies that match the ones you have won.

  5. Partner referral note

    A one-page note for integrators and consultants explaining who your product suits and how to introduce it.

    Result: A partner knows what to say and where to send the buyer.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these supply chain technology companies.

  • Transport management system vendors for fleet owners and shippers
  • Warehouse management system providers for 3PLs and distributors
  • Route planning and last-mile delivery software companies
  • Fleet telematics and vehicle tracking providers
  • Freight marketplace and load-matching platforms
  • Inventory planning and demand forecasting software makers
  • Procurement and supplier portal vendors
  • Control tower and visibility platform providers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we gate every resource behind a form?
No. Keep the integration guide and the screen walkthrough open, because buyers compare vendors on them. Gate only the material that a buyer would trade a contact for, such as a costing template.
How do we keep competitors out of the pipeline?
Ask for the company and the systems in use, and review the names before a demo is booked. A consultant or rival still gets through now and then, so treat the form as a filter rather than a wall.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for supply chain technology companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for supply chain technology companies

Or start from the overview: sales and marketing for supply chain technology companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need