Skip to content
GullySales
Tell us what you need

Warehousing and fulfilment providers · CRM

Record the SKU count and the start date before you forget which brand wanted what.

A CRM for a warehousing provider is the single record of each brand from first enquiry to live client: what it ships, what was quoted, who visited and why it signed or went quiet. GullySales sets up the fields, the stages and the habits, so a weeks-long proposal does not live in one person's memory.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A warehouse manager leads a business buyer through the packing area

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for warehousing and fulfilment providers

Sales and marketing for warehousing and fulfilment providers, the overview.

Last updated 6 Oct 2026.

For warehousing and fulfilment providers

Where it usually goes wrong, and what we would do.

  • “The costing sits on one person's laptop”

    When the business development manager is on leave nobody knows which version reached the brand, or what volumes it assumed.

  • “A brand's profile never reaches operations”

    Sales promised same-day dispatch for a catalogue of fragile items, and operations hears about it at go-live because nothing was written at the handover.

  • “Lost deals leave no reason”

    A brand chose a cheaper provider. Was it price, location, systems or a late reply? With no reason on file the next quote is written the same way.

What we do

What we deliver for warehousing and fulfilment providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A brand record that holds what a quote needs

    SKU types, dimensions, storage conditions, order volume and peak, platforms, pin codes, returns wishes and start date, in fields rather than free text.

    Result: Costings are built from the record, not from memory.

  2. Stages that match how a deal moves

    Enquiry, data received, costing sent, site visited, pilot, contract and live, each with the one thing that moves a brand to the next.

    Result: You see where brands stall.

  3. A sales-to-operations handover sheet

    One page created at signing: what was promised, the inbound plan, the integration needed and a named contact on the client side.

    Result: Operations starts with the promises sales made.

  4. A reason list for lost brands

    A short list chosen at closing, such as price, location, systems, capacity or timing, with the rival's name when known.

    Result: Patterns in losses become visible.

  5. Renewal and growth fields on live clients

    Contract end, minimum commitment, volume trend and next review date, with an account owner.

    Result: Renewals and expansion are conversations you start.

  6. Old enquiries moved in

    Enquiries from WhatsApp, email and diaries entered once with source and status, and duplicates merged.

    Result: The record begins with what you already know.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a warehousing provider should record about every brand, and whether a CRM is needed yet.

What they ship and how it is stored
Record SKU types, carton sizes, weights and whether stock is fragile, expiring or needs a cool room. These facts decide racking and cost before a rate is discussed.
Order volume, peak and where it ships
Write orders a day in an ordinary period, the festival multiple the brand expects and the main pin codes. Ask for a sample order file rather than a description.
Platform and systems
Note Shopify, Amazon, Flipkart or an own site, the order management or ERP tool and the courier partners. Integration needs surface here, not at go-live.
Quote version and its assumptions
Keep the costing sent, its date, and the volume and returns assumptions behind it. When the brand returns you can re-run it instead of guessing.
Site visit and who came
Record the date, the names and what each person asked. The finance head's question and the operations head's question decide different things.
Do you need software yet?
A shared sheet works while one or two people handle a short list of brands. Move to a CRM when proposals overlap, a second person takes enquiries or you cannot say which quote a brand holds.

Who it is for

This is written for these warehousing and fulfilment providers.

  • Third-party warehousing providers
  • Ecommerce fulfilment centres
  • Cold chain and temperature-controlled warehousing
  • Bonded and customs warehousing
  • Distribution centres for FMCG and retail
  • Shared and on-demand warehousing platforms

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our team will not update it. What then?
Cut the fields to the ones a costing needs, and make the record the only place anyone looks for a quote. In your sales review, open the record on screen and ask the manager to speak from it, not from memory.
Most conversations happen on WhatsApp. How do they reach the record?
After any call or chat that changes a deal, write one line: what was agreed and what happens next. Do not paste whole chats. Save the number under the brand's name so the chat can be found.
Who owns the data if a business development manager leaves?
Your company. Keep records in an account the company owns, with a director holding the admin login. Contacts held only on one person's phone leave with that person.
Should operations see the record?
Give them read access from the point a costing is accepted, so the handover sheet and the original assumptions sit in one place. Keep commercial negotiation notes to the people who need them.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for warehousing and fulfilment providers.

All articles

More for warehousing and fulfilment providers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for warehousing and fulfilment providers

Or start from the overview: sales and marketing for warehousing and fulfilment providers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need