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Warehousing and fulfilment providers · Email marketing

Write to the operations head about the festival forecast before they write to your competitor.

Email marketing for a warehousing provider is the written trail between you and a brand: costings, forecast requests, stock summaries and contract notices. GullySales sets up the lists, the mail for each stage of a client's life and the sending domain, so a costing reaches the inbox and gets read.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A warehouse manager leads a business buyer through the packing area

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for warehousing and fulfilment providers

Sales and marketing for warehousing and fulfilment providers, the overview.

Last updated 6 Oct 2026.

For warehousing and fulfilment providers

Where it usually goes wrong, and what we would do.

  • “A costing sent as an attachment gets lost”

    The founder forwards it to the finance head, who opens a sheet with no context. A short mail saying what is in the costing and what was assumed travels better.

  • “Clients forecast late, or not at all”

    A seller who mentions the festival rush days before it begins leaves you short of staff and the client short of stock. A forecast request sent in good time changes that conversation.

  • “Brands that visited and went quiet get nothing”

    They walked the floor, took the proposal and fell silent. A mail about one thing that changed on the floor since the visit gives them a reason to reply.

What we do

What we deliver for warehousing and fulfilment providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A cover mail for every costing

    A short note sent with each costing: what is included, what was assumed about volumes and returns, and the next step.

    Result: The finance head understands the sheet without a call.

  2. A forecast request before peak

    A mail to each active client asking for expected orders by week of the season and the promotions planned.

    Result: Staffing and space are planned with the client, not after the fact.

  3. A stock and exceptions note

    A written summary to the client's operations head: stock on hand, dispatches, returns received and open exceptions, in words the client can forward.

    Result: The signer sees what the client is paying for.

  4. Two mails after a proposal

    The first answers the question asked at the visit. The second carries a floor update, such as a new racking bay or an integration now live.

    Result: A quiet proposal gets a reason to be answered.

  5. A clean list with consent recorded

    Contacts tagged as founder, operations or finance, with source and consent noted, a working unsubscribe and bounces cleared.

    Result: Mail reaches the person who signs.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a warehousing provider needs in place before it mails brands and clients.

A list built from your own contacts
Start with enquirers, site visitors, proposal receivers and clients, with the source noted. Do not add every founder from a seller directory who never dealt with you.
Consent and role recorded
India's data protection law expects you to show who agreed to hear from you, and about what. Note the date and source on each record and tag the contact as founder, operations or finance.
A sender identity on your own domain
Send from a company address with SPF and DKIM records set by whoever manages your domain. A costing that lands in spam loses the deal before the call.
Segments by stage
Keep prospects, proposal-stage brands, live clients and lapsed clients apart. A live client does not need the introduction a new enquirer needs.
Service mail apart from promotion
Stock notes, forecast requests and contract notices go to a service list. Offers and newsletters go to a list a person can leave without losing service mail.
A reply path that reaches a person
Replies should land with the account manager or the client desk, not a no-reply address. A founder asking about a missing carton must reach someone.

Who it is for

This is written for these warehousing and fulfilment providers.

  • Third-party warehousing providers
  • Ecommerce fulfilment centres
  • Cold chain and temperature-controlled warehousing
  • Bonded and customs warehousing
  • Distribution centres for FMCG and retail
  • Shared and on-demand warehousing platforms

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we email founders from a seller database we bought?
No. Bought lists have no consent, bounce badly and drag your domain towards spam, which then hits the mail live clients depend on. Build from enquiries, site visitors and conversations where people agreed to hear from you.
Will a client read a newsletter from their warehouse?
Rarely a general one. A mail about their own stock, their forecast or a change at their site gets read. Start with one-to-one service mail and add a newsletter when you have news clients already ask about.
Should a costing go by email or WhatsApp?
Send it by email so there is a record, and put one line on WhatsApp saying it has been sent. Finance people want a document and founders respond to a nudge.
A client's mails keep landing in spam. What do we do?
Ask the client's IT person to allow your domain, check your own SPF and DKIM records, and send the next mail as plain text without heavy images. Note the fix on the client's record so another account manager does not repeat the problem.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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