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Contract logistics providers · WhatsApp marketing

Keep WhatsApp for the buyer who already knows you, and keep the bid itself in writing.

WhatsApp in contract logistics is a working channel between a supply chain head, a bid manager and a site team, used to fix visit times, share a photograph and answer a quick question. GullySales works on how that channel is used, logged and kept separate from the formal bid.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A logistics manager and client review a warehouse dispatch

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for contract logistics providers

Sales and marketing for contract logistics providers, the overview.

Last updated 6 Oct 2026.

For contract logistics providers

Where it usually goes wrong, and what we would do.

  • “A decision to spend on a multi-year contract is not made on WhatsApp”

    The proposal, the pricing model and the contract terms belong in email and a signed document. WhatsApp suits the nudge before a site visit or a quick answer on gate timings, and a broadcast to cold contacts will damage a relationship rather than start one.

  • “Messages sit on one person's phone”

    The bid manager receives the buyer's question at night and answers it from a personal number. When that person is on leave, the account has no history. The company owns the relationship, and the record has to show it.

  • “Site photographs arrive without context”

    A photograph of the dock or a damaged pallet is shared in a chat with no note of which client, which site or which day. A week later nobody knows what it proves.

  • “Consent is assumed, not asked”

    A buyer who shared a number for one RFI has not agreed to receive promotions. Messages without permission irritate procurement teams and can break the platform's rules.

What we do

What we deliver for contract logistics providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp use policy for the sales and site teams

    A short written note on what goes on WhatsApp, what goes in email, and which messages must be copied into the tracker.

    Result: Everyone on the account uses the channel the same way.

  2. A company number and approved message set

    Templates for a visit confirmation, a document sent, a reminder before a decision meeting and a thank-you after a visit.

    Result: Messages are consistent and carry the company's name, not a personal one.

  3. Logging into the CRM

    A routine for copying any decision-relevant message, photograph or document into the opportunity record.

    Result: The history of a bid stays with the company when people change roles.

  4. An opt-in note for buyers

    A line in the proposal and on the contact form asking whether the buyer is happy to be messaged on WhatsApp, and for what.

    Result: You write only to those who have said yes.

  5. Site-visit coordination flow

    A step list for confirming attendees, gate passes, safety induction and the route on the day of a visit.

    Result: The visit starts on time and the buyer sees a prepared site.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

What goes on WhatsApp and what stays in writing during a contract logistics bid.

Visit timing and directions
Use chat to fix the time, the gate and who to ask for, then confirm by email.
Site photographs from a visit
Send with a line on what each shows and a note of who took it. A photo with no context invites a wrong guess.
Documents requested
Reply with the file and its name and version, and save it to the bid record. Prices and terms go by email.
Opt-in to updates
Note who agreed, the date and what they agreed to. A buyer who did not agree gets bid updates only through the channel in the bid.
Number and sender
Use a company number with a named sender, so the thread stays with the firm when a person leaves.

Who it is for

This is written for these contract logistics providers.

  • Dedicated warehousing for manufacturers
  • In-plant and line-side logistics for auto and engineering plants
  • Inbound milk-run and supplier pickup operators
  • FMCG and consumer durables distribution centres
  • Pharma and healthcare 3PLs with temperature-controlled storage
  • Retail and ecommerce replenishment operators
  • Spare parts and aftermarket logistics
  • Reverse logistics and returns processing

Not for

It is not the right fit if.

  • Your site teams already chat with clients on personal phones and nobody will change, so a policy would be ignored.
  • You plan to broadcast offers to shippers you have not asked.
  • A buyer has asked for all bid correspondence in writing.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send promotional broadcasts to shippers?
Only to people who have agreed to receive them, and with the platform's current rules checked first. For a trade this size, a personal message to a named buyer after a real conversation works better than a broadcast list.
Should operations staff talk to the buyer on WhatsApp?
Yes, for practical matters such as visit timing, as long as the sales lead is in the group and the messages are logged. Keep prices, liability terms and contract wording out of the chat and in writing.
Do we need the WhatsApp Business app or the API?
A small team can start with the Business app on a company number. A larger team that wants shared access and message history can look at the official API through an approved provider. The right choice depends on how many people answer the buyer.
Should the site head talk to the client on WhatsApp?
For visit logistics and day-to-day coordination, yes, from a company number if possible. Anything that changes scope, price or terms moves to email and is added to the bid record. A decision made in a chat that no one else can read creates a dispute later.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for contract logistics providers.

All articles

More for contract logistics providers

Everything else we would do for you.

Closest to this: messaging and automation

Also for contract logistics providers

Or start from the overview: sales and marketing for contract logistics providers.

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