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Freight forwarding companies · Social media

Keep your name in front of shippers between one shipment and the next.

Social media for a freight forwarder means showing up where exporters and logistics heads already read, mainly LinkedIn and WhatsApp groups, with posts about lanes, documents and port changes. GullySales plans the posts and the profiles, and does not promise followers or leads.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for freight forwarding companies

Sales and marketing for freight forwarding companies, the overview.

Last updated 18 Oct 2026.

For freight forwarding companies

Where it usually goes wrong, and what we would do.

  • “LinkedIn is where logistics heads read”

    The shipping executive at an exporting firm and the trade desk at a merchant house spend time on LinkedIn. A page that posts useful notes about a port or a document problem is remembered when a rate request has to go out.

  • “A rate card posted on social media goes stale”

    Freight rates move with the shipping lines, and a post with a figure becomes wrong the next time a line changes. Posts that explain how a quote is built age better than posts that state a price.

  • “Port and sailing changes are worth sharing”

    When a line changes a sailing or a port has congestion, shippers want to know what it means for their cargo. A short, accurate note from a forwarder who handles that port shows real knowledge of the lane.

  • “Photos of cargo need permission”

    A container being loaded makes a good picture, but the cargo and the shipper may be confidential. Ask the shipper first, hide marks and names, and never post a consignment that the shipper has not agreed to share.

What we do

What we deliver for freight forwarding companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Profile set-up

    A company page and key staff profiles that say your lanes, services and offices in plain words.

    Result: A profile that tells a visitor in seconds what you handle.

  2. Post plan by theme

    A list of post themes, such as documents, cut-off dates, port notes and cargo handling, with a draft for each.

    Result: A set of posts ready for the team to review and publish.

  3. Cargo-type posts

    Short posts for garment, food, machinery and chemical exporters, each speaking to that cargo's own worries.

    Result: Each cargo group has posts that name its own concerns.

  4. Staff guide

    A one-page guide for your team on what to post, what to leave out and how to answer comments.

    Result: Staff know what is safe to post about a shipment.

  5. Reach record

    A record of posts, profile visits and messages received that mention a post.

    Result: A view of which themes bring conversations.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that keep your name with shippers between one booking and the next.

A container loading photograph
A shot of a container being stuffed and sealed at the exporter's gate, with consent. It shows care in handling.
Port congestion notice
A plain note when a port holds up cargo, with the effect on cut-off dates. Shippers remember who told them first.
A document that went wrong and was fixed
An anonymised case of a shipping bill or bill of lading error caught before cut-off, with the correction explained.
New sailing or air service
A post when you add a service to a port, naming the lanes and the cargo types it suits.
Team member at the airport or the port
A named operations person at work. Shippers who meet a face in a post call it with a first name.

Who it is for

This is written for these freight forwarding companies.

  • Sea freight forwarders handling full container loads
  • LCL consolidators with weekly sailings to fixed ports
  • Air freight forwarders for urgent and perishable cargo
  • Project cargo and oversize equipment specialists
  • Import desks for machinery, electronics and raw material
  • Garment, leather and handicraft export handlers
  • Agri and food product export handlers
  • Agents and sub-agents of overseas forwarding networks

Not for

It is not the right fit if.

  • No one on the operations desk has time to post or reply, so the page would stop after a short run.
  • The shippers you serve are four large accounts who book through email, so a public page would not reach them.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is social media useful for a business like ours?
It keeps you known to people who already ship. It will not replace direct outreach or good lane pages, but a shipper who has seen your notes recognises your name when your call comes.
Can we post our rates?
We advise against it. Rates change with the shipping lines and the season, and a stale figure creates an argument. Post how you build a quote and invite the request instead.
Which platforms should we use?
Start with LinkedIn and your WhatsApp groups. Add others only if you find your shippers there. Check each platform's current rules for business accounts before you begin.
Can we post our rates?
Post a lane rate only if you hold it long enough for the post to stay true; ocean and air rates move with the carrier. Say the date of the rate. Otherwise invite the shipper to ask, with port and cargo, and answer with a current figure.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for freight forwarding companies

Everything else we would do for you.

Closest to this: content and social

Also for freight forwarding companies

Or start from the overview: sales and marketing for freight forwarding companies.

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