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Freight forwarding companies · Website

Build a site that tells an exporter your lanes, your cargo and how to ask for a rate.

A freight forwarder website is the place where a shipper checks that you serve their port and cargo and then asks for a rate. GullySales designs the pages, the rate form and the structure so a visitor finds their lane without reading a page of general claims.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for freight forwarding companies

Sales and marketing for freight forwarding companies, the overview.

Last updated 18 Oct 2026.

For freight forwarding companies

Where it usually goes wrong, and what we would do.

  • “A page of generic claims loses the visitor”

    A line about global logistics solutions says nothing to an importer of machinery who wants a forwarder from Shanghai to Chennai. The visitor leaves to look at the next forwarder. Pages that name ports and cargo hold the visitor's attention.

  • “The rate form is the most important part”

    A shipper who is ready to ask should see a short form that collects commodity, weight or volume, ports, Incoterm and date. A form that asks for everything puts people off, and a plain contact page asks the desk to chase for details.

  • “Mobile visitors are real”

    A shipping executive checks a forwarder from a phone, between meetings. Pages that load slowly or need pinching and zooming lose them. The site must read well on a small screen and the call button must work.

  • “Proof must be real and checkable”

    Offices, ports served, licences held and partners can be stated if they are true and current. A claim you cannot support, or a list of logos you have no right to show, hurts you when a shipper checks.

What we do

What we deliver for freight forwarding companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Site map

    A structure with a page for each service, lane and cargo, and a clear way to move between them.

    Result: A map of pages a visitor can follow to their own lane.

  2. Lane and cargo pages

    Pages for your main lanes and cargo types with the services, the details a quote needs and a link to the form.

    Result: Each page ends at the rate form.

  3. Rate request form

    A short form with the fields a quote needs, sending requests to a shared inbox and to the record.

    Result: Requests arrive complete and in one place.

  4. About and offices page

    A page with your offices, years in the trade as you state them, licences and partners that you can show.

    Result: A page whose every claim you can back up.

  5. Mobile and speed check

    Testing on phones and a fix for slow pages, with the call and WhatsApp buttons working.

    Result: A site that works for a visitor on a handset.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

What an exporter looks for on a forwarder's site before asking for a rate.

Which ports and lanes do you serve
A lane list by port, with the services on each, the cargo handled and the contact for that desk.
What cargo do you handle
Pages for general cargo, perishable goods, oversize and dangerous goods, saying clearly which you do not accept.
Are you a licensed forwarder
A page showing the registrations you hold, as issued, with the firm name matching the invoice.
How do I ask for a rate
A form that asks port, cargo, weight, ready date and Incoterm, so the reply carries a figure.
Who will handle my shipment
Names and roles of the operations people. Shippers want to know who answers when a booking changes.

Who it is for

This is written for these freight forwarding companies.

  • Sea freight forwarders handling full container loads
  • LCL consolidators with weekly sailings to fixed ports
  • Air freight forwarders for urgent and perishable cargo
  • Project cargo and oversize equipment specialists
  • Import desks for machinery, electronics and raw material
  • Garment, leather and handicraft export handlers
  • Agri and food product export handlers
  • Agents and sub-agents of overseas forwarding networks

Not for

It is not the right fit if.

  • You offer services you have not yet run, so the site would list lanes with no proof behind them.
  • Nobody can keep the sailing and service pages current, and an old page misleads an exporter.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a new site or can you fix the old one?
We look at the old one first. If the structure is sound, we add lane pages and the form. If it is not, we say so and explain what a rebuild involves.
What licences can we show?
Only those you hold and that are current. Licensing rules vary by body and port, so check with your own adviser or the authority before you publish them.
Should we put rates on the site?
No. Rates change with the shipping lines and the season. Explain what a quote includes and invite the rate request instead.
Should we put rates on the site?
Put a rate only where it can stay true, and show the date. Freight rates change with the carrier and the season. For most lanes a form that asks for the details and replies with a current rate is safer than a printed figure.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for freight forwarding companies

Everything else we would do for you.

Closest to this: search and visibility

Also for freight forwarding companies

Or start from the overview: sales and marketing for freight forwarding companies.

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