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Last-mile delivery companies · Lead generation

Find the sellers who are one missed rider away from calling you.

Lead generation for a last-mile delivery company means finding the shops, brands and platform managers who have parcels to move and no dependable rider. GullySales works on who to approach around each hub, what the first message says, and how every enquiry is recorded from the first call.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for last-mile delivery companies

Sales and marketing for last-mile delivery companies, the overview.

Last updated 18 Oct 2026.

For last-mile delivery companies

Where it usually goes wrong, and what we would do.

  • “The best lead is a seller who has just been let down”

    A bakery whose rider did not turn up on Saturday, or a D2C brand whose national courier lost a parcel, is ready to listen this week. Lead lists built around that moment work better than a cold list of every shop in the city.

  • “Volume matters more than the number of sellers”

    A crowd of florists sending a parcel each cost more to serve than a few brands sending steadily. Rank prospects by the parcels each sends and the pin codes they ship to, and chase the ones that fill a rider's route.

  • “The hub sets the map”

    A seller outside the area a rider can reach in good time is a lead you cannot serve. Draw the circle around each hub first, then list the sellers inside it, so no visit or call is wasted on an address you must refuse.

  • “Platform contracts come through a person, not a form”

    Marketplace and quick commerce delivery partners are brought on by area logistics managers. That introduction comes from a reference, a name on a shortlist or a direct approach, and a web form on its own rarely reaches that desk.

What we do

What we deliver for last-mile delivery companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Seller list ranked by parcels

    Restaurants, pharmacies, boutiques and online sellers near each hub, ordered by what the owner tells you they send in a week.

    Result: The visit and call rounds start at the top of a ranked list.

  2. A first message for each kind of buyer

    One note for shop owners, one for brand operations heads and one for platform area managers, each naming the problem that buyer already has.

    Result: Each buyer type has its own opening message, ready to send.

  3. Trial offer as the first step

    A small trial of a few orders, with pickup arrangements written down, so a seller can say yes without signing a contract.

    Result: A seller can read the trial terms in a minute.

  4. Brand shortlist by shipping pin codes

    Online brands in or heavily shipping to your city, matched against the pin codes your riders already cover.

    Result: Each brand on the list shows how many of its top pin codes you serve.

  5. One record for every enquiry

    Name, area, parcels expected, source and the next call date, kept from the first contact.

    Result: You can see which source produced each trial.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Record the seller's parcels, pin codes and pain at the first call.

Parcels sent in a normal week
The owner's own estimate, noted in their words. It ranks the seller against the others near the hub and decides who gets the first visit.
Pin codes the parcels go to
Filled by the caller from the seller's answer. It shows at once whether the drops sit inside the areas your riders already cover.
Who carries the parcels today
A rider on salary, a national courier or the owner's own scooter. It tells you which complaint to open with and who you are replacing.
The last delivery that went wrong
One line in the seller's own words, such as a missed Saturday cake order. Quote it back in the follow-up call so the message is about their problem.
Cash on delivery or prepaid
Cash handling changes the trial terms and the remittance talk, so ask before quoting. It also separates the shop from the online brand.

Who it is for

This is written for these last-mile delivery companies.

  • Hyperlocal delivery services for restaurants, bakeries and florists
  • Pharmacy and medicine delivery partners
  • Parcel delivery companies serving D2C brands in a city
  • Furniture, appliance and bulky goods delivery operators
  • Grocery and quick commerce delivery fleets
  • Delivery companies working on marketplace and platform contracts
  • Same-day intra-city courier services for businesses
  • Rider fleets run by franchisees of national delivery networks

Not for

It is not the right fit if.

  • Your riders are already fully booked on the current clients, so new sellers would be turned down after you paid to find them.
  • You have not decided which pin codes each hub serves, so leads from outside the map would be refused one by one.
  • No one can call a new shop back the same day, and a seller who has just been let down will not wait.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy lead lists of shops?
Be careful. Bought lists carry old numbers and shops that closed. Building your own from the streets around each hub takes longer, but every name is a real seller near a real rider, and the list stays useful.
How do we find D2C brands that need a local partner?
Look at brands that run ads or sell on marketplaces from your city, and at the pin codes they promote. A short pilot offer for their busiest pin codes gives the operations head something small to say yes to.
Can you promise a number of leads?
No. Leads depend on your coverage, your rates and how soon your team calls back. We work on the list, the message and the record, and show you what came in and where it stalled.
Should we chase sellers outside our hub areas?
No, not until a hub or a partner covers them. A lead you must refuse costs a call and leaves a poor impression with the seller. Build the list ring by ring from each hub, and add a ring only when riders are placed there.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for last-mile delivery companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for last-mile delivery companies

Or start from the overview: sales and marketing for last-mile delivery companies.

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