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Last-mile delivery companies · WhatsApp marketing

Let a shop owner book a rider with one message instead of a phone call.

WhatsApp marketing for a last-mile delivery company is the use of a business number to take enquiries, confirm trials and keep in touch with sellers who already send parcels. GullySales works on the business profile, the message wording and the rules for who is contacted, within WhatsApp's current terms.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for last-mile delivery companies

Sales and marketing for last-mile delivery companies, the overview.

Last updated 18 Oct 2026.

For last-mile delivery companies

Where it usually goes wrong, and what we would do.

  • “A shop owner prefers a message to a call”

    During service hours a florist or restaurant cannot stay on a call. A message with a pickup address and a time is something they can send between orders, and a rider can act on it.

  • “Sending to a list needs permission”

    Messaging sellers who never asked to hear from you damages the number and the name. Contact only those who enquired or agreed, and check the platform's current rules on business messaging before any broadcast.

  • “The business number must not be one rider's phone”

    If enquiries land on a personal phone and that person leaves, the number and the history leave too. A business number with a shared inbox keeps the conversation with the company.

  • “Tracking links and updates are part of the service”

    A brand's customers want a link that shows where the parcel is. Messages that carry this build trust with the brand, and they also make a sales case when you show them in a pilot.

What we do

What we deliver for last-mile delivery companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business profile set up properly

    Name, description, address or service area, hours and a catalogue of services on the business number.

    Result: The profile shows your company's details correctly.

  2. Saved replies for common questions

    Saved answers on coverage, trial orders, cash-on-delivery handling and pickup booking.

    Result: Frequent questions are answered from approved wording.

  3. Enquiry-to-record routing

    Each new conversation logged against a name, area and parcels expected.

    Result: Every WhatsApp enquiry has a record beside it.

  4. A consent list

    A record of which sellers agreed to receive messages, and when.

    Result: Broadcasts go only to people on the list.

  5. Season and capacity messages

    A short message to current accounts before a busy period, with a reply option to book capacity.

    Result: Accounts respond to one message with their expected volume.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

The messages a delivery company sends and receives on its business number.

Pickup address and time
Captured in a saved reply the seller fills in, so a rider can act without a call back. Ask for a landmark as well as the address.
Parcel size and vehicle needed
A short question with options: bag, box or bulky. It tells dispatch whether a scooter or a van is needed before assigning.
Trial confirmation
A message that restates the three orders, the rate and who the seller can call, so nothing agreed on a call is left unwritten.
Permission to message again
Asked once, recorded with the date. Only sellers who agreed receive season notes or capacity messages.
Delivery proof link
Sent to the seller after a drop, not to the recipient's number, so the seller sees the handover without giving out private details.

Who it is for

This is written for these last-mile delivery companies.

  • Hyperlocal delivery services for restaurants, bakeries and florists
  • Pharmacy and medicine delivery partners
  • Parcel delivery companies serving D2C brands in a city
  • Furniture, appliance and bulky goods delivery operators
  • Grocery and quick commerce delivery fleets
  • Delivery companies working on marketplace and platform contracts
  • Same-day intra-city courier services for businesses
  • Rider fleets run by franchisees of national delivery networks

Not for

It is not the right fit if.

  • The business number is a rider's personal phone, so enquiries would vanish when that rider changes job or leaves.
  • You plan to send offers to every shop in a bought list, which the platform's current rules can treat as unwanted messaging.
  • No one reads messages after dispatch closes, so an evening enquiry would sit unanswered until the seller found another rider.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send offers to all the shops nearby?
Only to shops that have agreed to hear from you. Check the platform's current rules before sending anything in bulk. A visit with a card and a request to message first is the safer route.
Do we need the WhatsApp Business API?
Not at the start. The Business app is enough for a small operation. The API suits a larger team that needs several agents on one number, and it brings costs and rules to check.
Who should answer the business number?
A named person or small team with a rota, so a message is never sitting unseen. The answer should come in your company's voice, and the conversation stays with the company.
Can a rider reply to sellers from the business number?
Only if the number sits on a shared inbox that other staff can see. A rider alone on a number leaves no record when they are off shift. Use a shared view so dispatch, sales and the owner all see the same thread.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for last-mile delivery companies

Everything else we would do for you.

Or start from the overview: sales and marketing for last-mile delivery companies.

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