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Last-mile delivery companies · Social media

Show sellers the riders, hubs and handovers they would be trusting with their parcels.

Social media marketing for a last-mile delivery company is the use of Instagram, LinkedIn and YouTube to show the people and process behind a delivery. GullySales works on what to post, which platform suits which buyer, and how a comment or message becomes a recorded enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for last-mile delivery companies

Sales and marketing for last-mile delivery companies, the overview.

Last updated 18 Oct 2026.

For last-mile delivery companies

Where it usually goes wrong, and what we would do.

  • “Shop owners watch Instagram, brand managers watch LinkedIn”

    A florist scrolls Instagram between orders, while a logistics head reads LinkedIn at a desk. One post style for both wastes effort, so each platform gets the content that its buyer would stop for.

  • “A rider in uniform carries more weight than a stock picture”

    Sellers are handing over goods they paid for. A real rider, a real bag and a real handover at a doorstep show how the work is done, and that is more convincing than a drawing of a scooter on a map.

  • “Consent and privacy come first”

    A recipient's door, a house number or a customer's face should not appear without permission. Cover or crop these, and ask a seller before naming them in a post.

  • “Posting without a path to enquiry is only noise”

    A post about festival capacity should give a way to book it. Without a WhatsApp link or a form that logs the enquiry, a reaction on the post goes nowhere.

What we do

What we deliver for last-mile delivery companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan by buyer

    Posts for shop owners, for brand operations heads and for platform managers, each on the right network.

    Result: Every post is marked with the buyer it is meant for.

  2. Hub and rider photography

    A brief for photographing the hub, the vehicles and handovers, with a rule for covering customer details.

    Result: You hold a set of photographs cleared for use.

  3. Short explainer posts

    Plain posts on how cash-on-delivery is handled, what happens to a failed delivery and how pickups are booked.

    Result: A seller reads the process in a minute.

  4. Seller stories with permission

    A short note on a seller's use of your service, published only after the owner agrees in writing.

    Result: Each story has the seller's written approval on file.

  5. Enquiry capture

    A link or number in each post that sends the enquiry to your record, not to a personal inbox.

    Result: Each enquiry shows the post it came from.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that show a seller what happens to a parcel after pickup.

A morning at the hub
Riders sorting bags by route, filmed with the team's consent. Show the sorting table and the route sheet so a brand manager sees there is a process.
A handover at the doorstep
A short clip or photo of a rider handing a parcel over, with the customer's face and house number kept out of the frame.
What a three-order trial looks like
A plain carousel of the steps from message to pickup to proof of delivery, with the same wording you use on the trial page.
How cash on delivery is returned
A LinkedIn post for brand operations heads that walks through rider handover, daily cash count and remittance, using your own process.
A seller's busy Saturday
A bakery or florist story posted only with the owner's permission, showing the orders they sent and the pickups that were made.

Who it is for

This is written for these last-mile delivery companies.

  • Hyperlocal delivery services for restaurants, bakeries and florists
  • Pharmacy and medicine delivery partners
  • Parcel delivery companies serving D2C brands in a city
  • Furniture, appliance and bulky goods delivery operators
  • Grocery and quick commerce delivery fleets
  • Delivery companies working on marketplace and platform contracts
  • Same-day intra-city courier services for businesses
  • Rider fleets run by franchisees of national delivery networks

Not for

It is not the right fit if.

  • You have no rider or hub photographs you are allowed to use, so posts would fall back on stock pictures that sellers ignore.
  • No one watches the comments and messages, so a shop owner who asks about a pickup would see no reply.
  • You expect posts to replace the calls to brands, which are won through named conversations.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should riders appear in our posts?
Yes, with their consent, and in uniform doing normal work. Cover any recipient's address or face. A rider who agrees to appear is also more likely to be pleased with the post.
Is paid advertising on social media worth it for us?
It can reach sellers in a few suburbs, but check the platform's current rules and keep the area narrow. Without a clear offer and a quick callback, paid clicks are wasted.
How often should we post?
Set a rhythm your team can keep. A steady, modest plan that is followed beats a busy plan that stops. We agree the pace with you and adjust it as enquiries show what works.
Can we show a customer's parcel or doorstep in a post?
No. The recipient did not agree to appear in your marketing, and a house number or name plate identifies them. Photograph the rider, the bag and the vehicle, and crop or stage the doorstep scene so no address or face shows.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for last-mile delivery companies

Everything else we would do for you.

Closest to this: content and social

Also for last-mile delivery companies

Or start from the overview: sales and marketing for last-mile delivery companies.

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