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Shipping companies · Search engine optimisation

Appear when an exporter searches for the route, the cargo and the paperwork.

SEO for a shipping company means building pages that answer the searches of exporters, importers and forwarders about specific routes, cargo types and shipping steps. GullySales plans and writes those pages from what your operations and documentation teams know, and does not promise rankings.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for shipping companies

Sales and marketing for shipping companies, the overview.

Last updated 18 Oct 2026.

For shipping companies

Where it usually goes wrong, and what we would do.

  • “Searchers name the lane, not the line”

    Someone looking for a container to a Gulf port types the port and the cargo. A site that talks about fleet and heritage never matches that search, while a page on the exact route does.

  • “Global lines own the brand searches”

    Large carriers dominate searches for their own names and for generic freight terms. A regional operator is better placed on specific port pairs, Indian origin ports and the commodities exported from them.

  • “Documentation questions bring the beginners”

    A new exporter wants to know what a bill of lading is, what free days mean and who books the container. A clear page on each gives you a first contact long before a rate request.

  • “Agents and lines are searched for different jobs”

    An owner needing a port call handled looks for husbandry, clearance and berthing support at a named port. That buyer reads a different page from a shipper booking a box, and should find one written for them.

What we do

What we deliver for shipping companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Lane and port page structure

    A plan for which port pairs and Indian ports get a page, with the headings a searcher expects.

    Result: A clear list of pages to build, in order of commercial value.

  2. Commodity shipping pages

    Pages that explain the steps, paperwork and equipment for garments, spices, auto parts, chemicals and engineering goods.

    Result: Each exporter type finds a page about their own cargo.

  3. Plain-language explainers

    Short pages on free days, detention, LCL versus FCL, and reading a schedule.

    Result: A beginner's question has a page that answers it.

  4. Technical clean-up

    Titles, headings, internal links and page speed fixed across the site, so search engines can read each lane page.

    Result: Every lane page has its own title and a link from the right place.

  5. Search tracking by lane

    Tracking of the searches that bring visitors, grouped by lane and commodity.

    Result: You can see which routes draw visitors and which still need a page.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your buyers type

Exporters and importers search for the route, the cargo and the paperwork.

container shipping from Chennai to Jebel Ali
A lane page naming both ports, the services that call, the cut-off notes and the desk to contact, kept to the lanes you really serve.
LCL shipping rates India to Europe
A consolidation page describing how LCL cargo is gathered, where it is stuffed and what the shipper receives, without printing a rate.
how to ship machinery out of gauge
A commodity page for project and out-of-gauge cargo, listing what survey and lashing details the shipper must send with the enquiry.
bill of lading vs sea waybill
A plain explainer for the first-time exporter, which draws in beginners at the stage when they are choosing a line or forwarder.
ship agent services at Tuticorin port
A port page for principals seeking an agent, listing the port-call services you handle and the person who answers.

Who it is for

This is written for these shipping companies.

  • Container shipping lines serving Indian ports
  • NVOCC and consolidators selling LCL and FCL space
  • Ship agents handling port calls and husbandry
  • Coastal and feeder shipping operators
  • Bulk and break-bulk charterers moving commodities
  • Project cargo and out-of-gauge shipping specialists
  • Ro-ro and car carrier agents
  • Inland waterway and short-sea operators

Not for

It is not the right fit if.

  • You serve a handful of fixed accounts and take no new cargo, so search pages would invite enquiries you decline.
  • Lane details such as services and cut-offs change and no one keeps them current, so pages would give wrong advice to a shipper.

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At an interval agreed in writing we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can SEO win us large shipper accounts?
It reaches new and growing exporters well. Large shippers choose through tenders and relationships, so SEO there supports the credibility a buyer checks before inviting you to bid.
Do we need a page for every port?
Start with the ports and lanes where you have regular sailings and want more cargo. Pages for lanes you rarely serve invite enquiries you cannot fill.
Can we compete in search with the global lines?
Not on the line's brand name, so do not try. Compete on a lane or a port pair where you have real service, such as a coastal feeder route. A global line's page is general, while yours can name the port, the cargo handled and the desk.
Should the site publish sailing schedules?
Only if someone updates them whenever a sailing changes. A stale schedule sends a shipper to a cut-off that has passed, and the booking is lost with an angry call. Link to your live schedule, or give the desk contact, if you cannot keep a page current.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for shipping companies

Everything else we would do for you.

Closest to this: search and visibility

Also for shipping companies

Or start from the overview: sales and marketing for shipping companies.

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