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Shipping companies · Social media

Use social channels to show the sailing, the port and the people who answer the call.

Social media marketing for a shipping company means posting the operational facts that logistics managers and forwarders follow, mainly on LinkedIn, with WhatsApp carrying the direct conversations. GullySales plans the posts and the page presence around your lanes and your people.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for shipping companies

Sales and marketing for shipping companies, the overview.

Last updated 18 Oct 2026.

For shipping companies

Where it usually goes wrong, and what we would do.

  • “LinkedIn is where logistics managers read”

    Export heads, forwarder owners and procurement managers follow industry updates there. A page that posts only greetings gives them nothing to remember, while a clear note on a new sailing gives them a reason to call.

  • “Port and vessel updates earn attention”

    Congestion at a berth, a revised schedule or a new service call is news to a shipper planning cargo. A short factual post, with a contact for questions, shows you are watching the port.

  • “People make a faceless sector approachable”

    A shipper wants to know who handles the booking and who answers at the port. A post introducing the documentation or customer service desk gives the buyer a name before there is a problem.

  • “Boasting about vessels does not win bookings”

    A photograph of a ship says little to the person with a cut-off time. Posts that explain a route, a transit plan or a documentation tip speak to the problem the shipper has this week.

What we do

What we deliver for shipping companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A posting plan by audience

    A plan for what forwarders, exporters and ship owners each want to read, with the posts sorted by who they serve.

    Result: Each post has an intended reader and a reason.

  2. Port and schedule post templates

    Ready formats for a new service, a schedule change and a port advisory, filled with facts from operations.

    Result: Operations can pass details and a post is ready without a fresh brief.

  3. Team introduction posts

    Short profiles of the people shippers deal with, written with their agreement.

    Result: Customers see the desk behind the booking.

  4. Page set-up and clean-up

    Profile, banner, about text and links on the platforms you use, checked against your current services.

    Result: A visitor to your page can tell what you carry and where.

  5. Enquiry link-back

    Each post points to a lane page or an enquiry form, with the source recorded.

    Result: Enquiries from social posts can be counted.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan posts that show ports, sailings and the people on the desk.

A new service calling at a port
A LinkedIn post naming the port pair, the first call and the desk contact, with a link to the lane page and no claim about transit speed.
Cut-off reminder for a coming sailing
A short text post with the vessel, port and cut-off as given on the schedule, posted only when the details are confirmed by the operations team.
A port-side photograph with a caption
A picture from a port call or a yard with a note on what was handled, taken with the terminal's permission and with no cargo marks visible.
Meet the export desk
A post introducing one coordinator and the lanes they handle, so a forwarder knows whose name to ask for.
A documentation mistake and how to avoid it
A carousel on a common error such as a mismatch between invoice and bill of lading details, shown with a blanked-out sample.

Who it is for

This is written for these shipping companies.

  • Container shipping lines serving Indian ports
  • NVOCC and consolidators selling LCL and FCL space
  • Ship agents handling port calls and husbandry
  • Coastal and feeder shipping operators
  • Bulk and break-bulk charterers moving commodities
  • Project cargo and out-of-gauge shipping specialists
  • Ro-ro and car carrier agents
  • Inland waterway and short-sea operators

Not for

It is not the right fit if.

  • Operations cannot confirm schedule details to marketing, so posts about sailings would carry details that are wrong by the time they appear.
  • No one can answer a message that a post brings in, so the page would add comments no desk replies to.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for us?
LinkedIn first, since the buyers are working professionals. Other platforms matter if you want to reach small exporters who follow trade groups there, and the plan can add them later.
Should we post about delays?
Yes, factually and early, with a contact for questions. Shippers remember who told them about a rolled vessel before they found out themselves.
Should the desk post about port congestion?
Only facts the operations team has confirmed, and say who to call. Congestion is a shipper's worry, so a short factual note builds trust. Guesses about how long it will last invite blame later. Leave the post out if operations cannot give a confirmed fact.
Can we show a customer's cargo in a post?
Not without the shipper's written permission, and even then blank out marks, consignee names and container numbers. Cargo details can reveal a shipper's buyers and prices. Show the vessel, the port or your own team instead, and keep client cargo in private case notes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for shipping companies

Everything else we would do for you.

Closest to this: content and social

Also for shipping companies

Or start from the overview: sales and marketing for shipping companies.

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