Skip to content
GullySales
Tell us what you need

Shipping companies · Website

Build a site where a forwarder finds the lane, the sailing and the person to call.

A website for a shipping company is the place where shippers and forwarders confirm your lanes, services and contacts before they send a request. GullySales plans and writes the structure and pages, while live tracking and booking systems stay with your technology team.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for shipping companies

Sales and marketing for shipping companies, the overview.

Last updated 18 Oct 2026.

For shipping companies

Where it usually goes wrong, and what we would do.

  • “The visitor has a cut-off time”

    A forwarder arriving on your site wants the lane, the equipment and a contact within moments. A homepage full of fleet photographs and a long history pushes that person back to the search results.

  • “Lane pages need real operational detail”

    A page stating the ports, the schedule pattern, the equipment and the documents for a route is something a pricing desk can stand behind. Vague text creates enquiries you cannot fill.

  • “Forwarders and direct shippers need separate doors”

    A forwarder looks for sailings and escalation contacts, while a first-time exporter needs plain guidance. One menu for both leaves each hunting for their page.

  • “Tracking and schedules are expected”

    Visitors look for container tracking and sailing schedules. If these live in another system, link to them clearly and explain where each one is, so the visitor does not think the site is incomplete.

What we do

What we deliver for shipping companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Site structure around lanes

    A menu and page plan built on lanes, services, commodities and buyer types.

    Result: Visitors reach the right page in a few clicks.

  2. Lane, service and commodity pages

    Pages written from facts supplied by your pricing and operations teams.

    Result: Each page names ports, equipment and documents.

  3. Enquiry forms with routing

    Short forms for rate, LCL and port agency requests that reach the right desk.

    Result: Requests arrive complete and with the right person.

  4. Forwarder partner page

    A bookmarkable page with sailings, contacts and escalation steps.

    Result: A forwarder desk can find your contacts without asking.

  5. Contact and escalation page

    Clear office, port and after-hours contacts, with who answers what.

    Result: A shipper with a problem knows whom to call.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

Give each searcher the page that matches the question they bring.

shipping line schedule Nhava Sheva to Singapore
A lane page with the services that call, the desk contact and a link to the live schedule, not a copied timetable.
book LCL cargo from India
A service page explaining consolidation, the cargo cut-off at the CFS and the documents needed, with an enquiry form that asks for the commodity.
become a forwarder partner of a shipping line
A partner page for forwarders with the enquiry route, what you ask of them and how to reach the partner desk.
who to call about delayed container
A contact and escalation page with the desk, the exception contact and the details to quote, for the moment a shipper is worried.
out of gauge cargo shipping India
A project cargo page listing the survey and drawing details the enquiry needs, shown only if you carry such cargo.

Who it is for

This is written for these shipping companies.

  • Container shipping lines serving Indian ports
  • NVOCC and consolidators selling LCL and FCL space
  • Ship agents handling port calls and husbandry
  • Coastal and feeder shipping operators
  • Bulk and break-bulk charterers moving commodities
  • Project cargo and out-of-gauge shipping specialists
  • Ro-ro and car carrier agents
  • Inland waterway and short-sea operators

Not for

It is not the right fit if.

  • You have no one who can keep schedules or contacts current, so the pages would send shippers to the wrong desk.
  • You cannot yet say which lanes you serve with certainty, so a site structured around lanes would list routes that change.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a booking portal on the website?
Only if your technology team can run and support it. A clear enquiry form and good lane pages already serve a new shipper, and a portal can follow.
Should the site show rates?
We advise against fixed ocean rates online as they move with space and season. Show lanes, equipment, free days and what a quote needs, and quote on request.
Should enquiry forms go to one inbox?
No. Route each form by lane or by service to the desk that prices it, with a copy to a shared record. A single inbox mixes tender, LCL and agency requests and the wrong person answers. Ask for the port pair and commodity so the routing is accurate.
Can the site show our fleet or vessels?
Only vessels you own or operate, with details that can be checked against registers. An agent or NVOCC showing a line's vessels as its own misleads a shipper. State your role clearly on each lane page, and name the carrier whose service the shipper will sail on.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for shipping companies

Everything else we would do for you.

Closest to this: search and visibility

Also for shipping companies

Or start from the overview: sales and marketing for shipping companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need