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Trucking companies · Social media

Show shippers a fleet that is real, on the road and run with care.

Social media for a trucking company is a small, steady record of your trucks, drivers, loads and yard, placed where shippers and plant staff already look. GullySales works on what to post, which platform suits which buyer and who on your side posts it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for trucking companies

Sales and marketing for trucking companies, the overview.

Last updated 18 Oct 2026.

For trucking companies

Where it usually goes wrong, and what we would do.

  • “A truck photograph is proof, a stock image is not”

    A logistics desk scrolling through a profile wants to see a registration plate, a clean body and a tarpaulin tied down well. Photographs of your own trucks at a plant gate say more than a graphic about reliability.

  • “LinkedIn reaches the plant, Facebook and YouTube reach the operator”

    Plant logistics heads and purchase officers read LinkedIn, while independent operators and small traders watch videos and group posts. Choose the platform by the buyer you want on a given lane, instead of posting one picture everywhere.

  • “Drivers are the face of the fleet”

    A short video of a driver explaining how a load is lashed or how a vehicle is checked before a trip builds trust. Ask the driver first, keep everyone safe and never film while a vehicle is moving.

  • “A free-truck post invites brokers, not shippers”

    A post saying a truck is empty on a route is read by brokers hunting a cheap vehicle. Post what you do well, the lane and the papers, and leave availability messages to the groups made for them.

What we do

What we deliver for trucking companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post plan by buyer

    A list of post ideas sorted by plant staff, traders and operators, each with the platform it suits.

    Result: The person posting knows which buyer every post is for.

  2. Photo checklist for the dispatcher

    A short list covering plate in frame, load covered, plant or gate board visible and the trip's route noted.

    Result: A usable photograph exists for each delivery without an extra trip.

  3. Driver feature posts

    Introductions to drivers who agree, with their experience and the vehicle they run, written with their consent.

    Result: Each driver post has the driver's agreement on record.

  4. Company page set-up

    Matching names, logos, descriptions and contact details on LinkedIn, Facebook and YouTube.

    Result: A shipper who finds any page reads the same company details.

  5. Comment and message handling

    A rule for who answers comments and direct messages, and a saved reply that moves the conversation to the business WhatsApp number.

    Result: No message sits unanswered because nobody owned it.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that prove the fleet is real and well run.

A truck at the loading point
A photograph of the registration, the body and the load secured, taken by the driver and sent to the dispatcher with the place and the date.
Papers in order
A post that shows the types of permits and insurance the fleet holds, with numbers blurred, as an answer to a plant's first question.
Meet the driver
A short feature on a driver with their agreement: the lanes they know and the years on the road. Plants trust a named driver.
Return load available on a lane
A post to shippers, not brokers, on a lane where a truck will be returning. Names the area and the vehicle without posting a rate.
Yard and maintenance
A photograph of the yard, the tyre check or the service bay, showing how trucks are kept. A plant officer reads this as reliability.

Who it is for

This is written for these trucking companies.

  • Owner-operators with one to five trucks
  • Fleet owners with ten to fifty trucks on contract and market loads
  • Tipper and construction material truck operators
  • Tanker operators for fuel, chemicals, milk and edible oil
  • Trailer and container haulage operators near ports and rail terminals
  • Car carrier and vehicle transporters
  • Bulk cement and fly ash carriers
  • Truck operators attached to a single plant or a mine

Not for

It is not the right fit if.

  • Drivers have not agreed to appear in pictures or videos.
  • Your trucks carry a customer's goods that must not be shown.
  • Nobody checks the pages, and comments from brokers would sit unanswered.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a small fleet start with?
Start with the one where your next shipper already is. A fleet chasing plant contracts begins with LinkedIn, and one serving small traders begins with a Facebook page and WhatsApp. GullySales reads your enquiries to decide, and does not promise a following.
Can we name a shipper or plant in a post?
Only with that shipper's written permission and only in the way agreed. A plant may have its own rule on naming vendors. Ask the logistics head first and keep the reply on file.
Who should run the pages?
A named clerk or the dispatcher's assistant who already handles WhatsApp, with the owner approving anything about shippers. Rates, driver phone numbers and a customer's load details stay off public posts.
What should we never post about a load?
Never post the shipper's name, the material's value, the destination or the vehicle's live location without the shipper's written approval. Loads can be targeted, and a plant may treat its supplier list as private. Post the truck, the body type and the lane in general terms.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for trucking companies

Everything else we would do for you.

Closest to this: content and social

Also for trucking companies

Or start from the overview: sales and marketing for trucking companies.

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