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Warehousing and fulfilment providers · WhatsApp marketing

Move a brand from first message to site visit on the chat it already uses.

WhatsApp marketing for a warehousing provider is the use of the chat that operations heads and founders already keep open to answer enquiries, share costing sheets and confirm site visits. GullySales sets up the business profile, the saved replies and the log so chats become tracked deals.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A warehouse manager leads a business buyer through the packing area

Last updated 6 Oct 2026.

For warehousing and fulfilment providers

Where it usually goes wrong, and what we would do.

  • “Operations people answer on chat before they answer email”

    A brand manager running a busy dispatch will reply to a short message in minutes and leave an email for the evening. A provider that answers on the same chat keeps the conversation moving.

  • “Documents travel well on chat and badly get lost”

    Rate structures, floor plans and integration sheets are forwarded inside the buyer's company. A clean file with the provider's name and contact on it keeps the origin clear when it passes between colleagues.

  • “Personal numbers hide deals from the company”

    When enquiries sit on a salesperson's own phone, a transfer of roles loses the thread. A business account with a shared view keeps the history with the company.

  • “Broadcasting to people who never asked backfires”

    A bulk message to a bought list of brands is unwelcome and risks a blocked number. Consent, a clear reason to write and an easy way to stop keep the number useful.

What we do

What we deliver for warehousing and fulfilment providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business profile for the company

    A profile with the company name, address, description and hours, set up on the business app.

    Result: A buyer sees a verified-looking, consistent presence.

  2. Saved replies for common questions

    Short replies on cost structure, systems integration, visit booking and peak capacity.

    Result: Common questions get a clear answer in your wording.

  3. A visit-booking message flow

    A set of messages that offers a site visit, confirms the slot and sends directions and a gate contact.

    Result: A chat enquiry can lead to a confirmed walk-through.

  4. A chat-to-CRM log

    A routine where each new chat is logged with source, brand, volume and next action.

    Result: No enquiry lives only on one person's phone.

  5. A consent and opt-out rule

    A written rule on who may be messaged, what is sent and how a person asks to stop.

    Result: Messages go only to people who agreed to receive them.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

What to send

WhatsApp messages that take a brand from first note to site visit.

First reply to an enquiry
A saved reply asking daily orders, SKU count, destinations and current method, so the intake sheet is filled before the first call.
Site visit slot
A message with two options for the visit, the address and the name of the host, plus a line on what documents to carry.
Document pack
Licences, a sample stock report and the integrations list sent as files, each with a plain line on what it shows.
Costing cover note
A short message with the costing attached, stating the volumes assumed and inviting one question.
Opt-out line
A line that tells the buyer how to stop messages and a rule that the sales team records it.

Who it is for

This is written for these warehousing and fulfilment providers.

  • Third-party warehousing providers
  • Ecommerce fulfilment centres
  • Cold chain and temperature-controlled warehousing
  • Bonded and customs warehousing
  • Distribution centres for FMCG and retail
  • Shared and on-demand warehousing platforms

Not for

It is not the right fit if.

  • The business number is on a salesperson's personal phone and would leave with them.
  • You hold no consent from the brands you would message.
  • You want to send price offers to a list of sellers collected from a directory.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send offers to a list of brands?
Only to contacts who have agreed to hear from you. Check the platform's current rules on business messaging before any broadcast.
Should we use one number for the company?
Yes. A company number with named staff replying keeps the history in one place and survives changes in the team.
Can chat replace email for proposals?
Chat suits quick questions and visit booking. Send the formal proposal as a document and use chat to point the buyer to it and to follow up.
Can a costing be sent on WhatsApp instead of email?
Yes, as a file with a cover message, and keep a copy in the record. Founders open chat first, but a costing needs a version history and a clear date. Send the document in chat, then file it with the brand so nobody quotes from a lost earlier copy.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.