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Chocolate manufacturers · Social media

Show the making, the box and the unwrapping so a scroll becomes an enquiry.

Social media marketing for a chocolate maker is the regular showing of your bars, boxes and kitchen on the platforms where gift shoppers and gifting buyers already look. GullySales plans the posts around your seasons and builds the route from a post to a message, with no promise on followers or sales.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Chocolates product collection

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For chocolate manufacturers

Where it usually goes wrong, and what we would do.

  • “Chocolate is a visual product with a heat problem”

    A glossy bar photographs well, and a melted one in a hot room does not. Shooting needs a cool space, quick handling and a plan for the day, or the best product looks tired on screen.

  • “A buyer of boxes wants to see the inside”

    Gifting buyers scroll past a closed lid. A short clip of the box being opened, the pieces named and the ribbon tied tells them what the recipient will feel, and that is what they are buying.

  • “A post without a next step wastes the attention”

    Someone admires a hamper and cannot tell how to order, what it costs or how far you deliver. Each post needs a clear way to message you and a profile that already holds the answers.

  • “Your pastry and retail buyers are on other platforms too”

    A pastry chef may follow you on Instagram, but a procurement manager looks on LinkedIn. Showing a baker's finished cake made with your couverture speaks to that buyer better than a box shot.

What we do

What we deliver for chocolate manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A seasonal posting calendar

    A plan that starts gifting posts before each festival and wedding season, with the box ranges to show and the dates to show them.

    Result: A calendar you can open that names each post and its purpose.

  2. A shooting routine for chocolate

    A simple method for photographing in a cool place with the product handled briefly, written down for your team.

    Result: Your team can follow the routine without us in the room.

  3. Short videos of making and unboxing

    Scripts and shot lists for clips of tempering, moulding, filling and opening a box.

    Result: A list of clips ready to be filmed on your premises.

  4. A profile built for ordering

    A bio, highlights and pinned posts that answer price, delivery cities, customisation and how to message.

    Result: A visitor learns how to order within one look at the profile.

  5. A buyer-facing post set for bakers and shops

    Posts that show your couverture in finished products and your retail packs on shelves.

    Result: Pastry and retail buyers have posts written for them.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these chocolate manufacturers.

  • Bean-to-bar and craft chocolate makers
  • Homemade and small-batch chocolate businesses scaling up
  • Couverture and compound chocolate manufacturers supplying bakers
  • Chocolate gift box and hamper makers
  • Chocolate bar and filled chocolate manufacturers for retail
  • Sugar-free, vegan and protein chocolate brands
  • Chocolate makers supplying cafes, hotels and ice cream brands
  • Private label and corporate-branded chocolate makers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which platform should a chocolate maker start with?
Instagram suits shoppers and wedding families who browse boxes, while Facebook reaches older gifting families. We begin where your buyers already ask questions and add others later.
Do you run paid posts too?
We can plan them with you. Platforms change their advertising rules, so check the platform's current rules, and food advertising rules differ, so your own adviser should review the wording.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.