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Construction machinery manufacturers · Social media

Show the machine working on a site, in front of the people who hire and buy.

Social media marketing for a machinery maker means showing machines at work to contractors, site engineers, rental owners and dealers on the platforms they use. GullySales plans the posts around site footage and reference stories, and checks every claim with your engineers before it goes out.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial equipment manufacturers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for construction machinery manufacturers

Sales and marketing for construction machinery manufacturers, the overview.

Last updated 18 Oct 2026.

For construction machinery manufacturers

Where it usually goes wrong, and what we would do.

  • “A machine in motion persuades more than a catalogue photograph”

    A short clip of a pump placing concrete or a roller finishing a stretch shows the machine doing the job. Buyers watch the work, not the paint.

  • “The audience is contractors and site engineers, not the public”

    Posts written for general followers miss the buyer. Content aimed at site supervisors, project managers and rental owners uses their words and answers their problems.

  • “Customer sites need permission”

    A site visit makes a strong post, but the contractor may not want a project named. Written permission, or a version without the name, keeps the relationship safe.

  • “Dealers post their own versions”

    Without approved material, dealers share old photographs or a competitor's comparison. A shared library of current images and clips keeps the brand consistent across territories.

What we do

What we deliver for construction machinery manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan built on site footage

    A plan for what to film at customer sites, workshops and trials, with a shot list for your team.

    Result: Your team knows what to capture at each site visit.

  2. Short clips for LinkedIn and YouTube

    Edited clips of machines at work with plain captions on the task, the machine and the result seen on site.

    Result: A contractor can see the machine working without visiting.

  3. A permission record for customer sites

    A simple form and a register of which customer allowed what, and for how long.

    Result: No post uses a site without written consent on file.

  4. Dealer media library

    Approved images, clips and captions that dealers can share on their own pages.

    Result: Dealer posts carry current, correct material.

  5. Reference stories

    Short write-ups of a machine at work, checked with the customer and your engineer.

    Result: A first-time buyer reads about a real deployment.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these construction machinery manufacturers.

  • Concrete equipment makers: mixers, batching plants and concrete pumps
  • Compaction and road equipment makers: rollers and pavers
  • Earthmoving and loader makers for small and mid-size machines
  • Crane, hoist and lifting equipment makers for sites
  • Construction hoist and lift makers for buildings
  • Drilling and piling rig makers
  • Attachment and bucket makers for excavators
  • Spares and rebuilt component suppliers to rental fleets

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for a machinery maker?
LinkedIn reaches contractors and procurement heads, YouTube holds the site clips, and WhatsApp carries the conversation. Start where your buyers already spend time, and drop the rest.
Can we show a customer's site?
Only with the customer's written permission. When a customer prefers privacy, we film the machine and leave the site unnamed.
Will social media bring orders?
It brings attention and enquiries when the content is specific. It does not replace a site visit or a quotation. We track which posts led to messages, so effort follows what works.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for construction machinery manufacturers

Everything else we would do for you.

Closest to this: content and social

Also for construction machinery manufacturers

Or start from the overview: sales and marketing for construction machinery manufacturers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need