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Decorative product manufacturers · Lead generation

Find the retailers, gifting firms and hotels that order decor by the carton.

Lead generation for a decor maker means finding the buyers who order in lots, such as home stores, gifting firms, hotel purchase teams and designers, and getting each one to ask for the catalogue. GullySales works on the buyer list, the enquiry route and the follow-up, so a request does not sit unanswered.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Decorative Objects product collection

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Last updated 18 Oct 2026.

For decorative product manufacturers

Where it usually goes wrong, and what we would do.

  • “A trader holds the buyer's name”

    When every order reaches the workshop through a trader, the maker never learns who the shop or the hotel is. Direct leads begin with a list of buyers you choose, built by city and buyer type, so the next reorder can reach you without a middleman.

  • “Gifting buyers search late and in a hurry”

    An HR head or a gifting firm looks for a decor supplier once the festival is close, and writes to whoever replies first with a catalogue. The lead goes to the maker who was already on the list and has the catalogue ready to send.

  • “A retailer wants the minimum lot before the rate”

    A home store owner decides whether a maker is worth a call from the minimum lot and the carton size. An enquiry page that states both draws shops that can actually order and filters out the visitor looking for one piece.

  • “A designer's question is a project in disguise”

    An interior designer asking about one mirror has a hotel or a home project behind the question. Recording the project, the count of pieces and the date needed shows whether the lead is a single sample or a repeat supply.

What we do

What we deliver for decorative product manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Buyer lists by type and city

    Separate lists of home stores, gifting firms, hotel purchase teams and designers, built from public sources and your own order history.

    Result: Each list shows who has been contacted and with what outcome.

  2. A catalogue request page

    A page that asks for the buyer type, the city and the festival or project date, then sends the trade catalogue.

    Result: Every catalogue request arrives with a buyer type attached.

  3. Gifting outreach before each festival

    Messages to HR heads and gifting firms carrying the catalogue, logo options and the last order date for that festival.

    Result: You can see which gifting firms were written to and which replied.

  4. A retailer sample-lot offer

    A defined sample lot and a call script for shops in cities where you have no stockist.

    Result: A shop owner can accept a sample lot on one call.

  5. Source tagging on every enquiry

    Each enquiry is marked with where it came from: search, Instagram, a trade call, a marketplace or a referral.

    Result: You can count catalogue requests by source.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these decorative product manufacturers.

  • Brass, copper and metal decor makers
  • Resin and fibre decorative piece makers
  • Wall art, frames and mirror makers
  • Planters, pots and garden decor makers
  • Wooden and handicraft decor makers
  • Ceramic and glass decor makers
  • Festival and gifting decor makers
  • Private-label decor makers for retail brands

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we stop selling through traders?
No. Keep the traders who pay on time and add direct accounts beside them. Direct leads reduce the weight any one trader carries, and they leave a working channel in place.
Which buyer type should we chase first?
Start with the buyer your workshop can serve best today. Spare capacity before a festival suits gifting firms; a new collection suits home stores and designers. We read your range and your capacity before choosing.
How do we know a lead is real?
A real lead names a quantity, a city and a date. Ask for those three on the form and on the first call, then mark the enquiry as a sample request, a quote request or a browse. Sorting by that mark shows where your time is best spent.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.