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Gearbox manufacturers · Lead generation

Find the buyers who need a reducer before the old one fails.

Lead generation for a gearbox manufacturer is the work of putting your range in front of plant maintenance heads, OEM designers and power transmission distributors at the moment they have a duty to fill. GullySales works on separating breakdown enquiries from design-in enquiries, and on building a route to each buyer that suits how they buy.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial equipment manufacturers at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Last updated 18 Oct 2026.

For gearbox manufacturers

Where it usually goes wrong, and what we would do.

  • “A breakdown lead and an OEM lead are different people”

    The maintenance engineer with a seized unit wants a matching model today. The OEM designer wants sizing help for a machine on the drawing board. Treat both as one list and the quote for each arrives with the wrong content.

  • “Shutdown calendars name your buyers”

    A sugar mill before crushing and a cement plant before an annual stop both prepare spares lists. A call made while that list is being written is worth more than one made after the order has gone to someone else.

  • “Distributors hold leads you never see”

    The counter at a bearing and belt dealer hears the gearbox request first. If the dealer does not know your range, that lead goes to the brand the counter remembers.

  • “Marketplace enquiries arrive thin”

    A line on an online directory saying 'need gearbox' has no ratio, no shaft size, no power. Someone has to ask the right three questions before the lead is worth a quote.

What we do

What we deliver for gearbox manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Two lead routes

    A breakdown route that starts from nameplate details and an OEM route that starts from a duty description, each with its own enquiry form and its own owner in your team.

    Result: Every enquiry is tagged breakdown or OEM at the point it arrives.

  2. Plant and OEM target lists

    Lists of plants by sector and industrial area, and of conveyor, mixer and machine builders, built from public listings and your own customer records.

    Result: You can see which plants and builders are on the list and which are not yet contacted.

  3. Marketplace enquiry screening

    A short set of questions your team asks on a thin marketplace enquiry before quoting, covering ratio, shaft, mounting and duty.

    Result: Each marketplace lead is either qualified with details or closed with a reason.

  4. Shutdown-timed outreach

    A calendar of sector shutdown and season periods with a spares and replacement list ready for each, so outreach lands while the buyer is planning.

    Result: The outreach list shows which plants were contacted ahead of which stop.

  5. Lead source report

    Enquiries, quotes and orders split by source and by buyer type, drawn from your own records.

    Result: You can read which source is bringing orders and which is only bringing calls.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these gearbox manufacturers.

  • Helical and helical-bevel gearbox makers
  • Worm gearbox makers for light and medium duty
  • Planetary and servo gearbox makers
  • Heavy-duty gearbox makers for mills, kilns and cranes
  • Geared motor makers selling to OEMs
  • Sugar, cement and steel plant gearbox specialists
  • Gearbox repair, rebuild and spare gear firms
  • Power transmission distributors who also assemble
  • Custom gear cutting shops that supply boxes

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Where do gearbox buyers actually come from?
From three places: breakdown searches by plant engineers, design-in conversations with OEMs, and distributor counters. The mix differs for each maker, which is why we read your enquiry records before choosing where to spend effort.
Is a marketplace listing enough?
A listing gets the enquiry to your phone. It does not qualify the buyer. We help set the questions and the follow-up so a vague request becomes a quote with real details.
Can you promise a number of leads?
No. Leads depend on your range, your stock and the season of the plants you sell to. We promise careful work on the routes, not a count.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.