Knitting units · Social media
Show the hand and drape of your cloth where garment makers already scroll.
Social media marketing for a knitting unit means showing real fabric, machines and swatches on the channels where merchandisers and sourcing teams look, mainly LinkedIn, Instagram and WhatsApp status. GullySales plans what to post and records which posts lead to a swatch request.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For knitting units
Where it usually goes wrong, and what we would do.
“Fabric is judged by touch, so photographs must carry the feel”
A flat picture of a roll says little. A close shot of the loop structure, a stretch demonstration and the swatch held against light tell a designer more about drape and recovery than a caption can.
“LinkedIn reaches the person who signs the purchase”
Purchase heads and sourcing managers at export houses read LinkedIn. A unit that posts its constructions, machine count and process steps there is seen by the desk that decides.
“A machine-floor video builds more trust than a stock image”
Circular machines running, yarn cones loaded and a checking table are proof of a real unit. Buyers remember the knitter whose floor they have seen.
“Posting without a swatch offer wastes the reach”
A reader who likes a fabric post needs a way to ask. Every post that shows a fabric should say how to request the swatch card, or the attention goes nowhere.
What we do
What we deliver for knitting units.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A post plan built on your fabrics
A set of post ideas drawn from your constructions, seasons and processes, approved by the owner before use.
Result: A list of posts you can publish without inventing a topic.
A photo and video routine for the floor
A simple guide for shooting fabric close-ups and machine clips on a phone in good light.
Result: Your own team can produce usable pictures.
A LinkedIn company page set up for buyers
The page filled with constructions, location, contact route and a pinned swatch-card offer.
Result: A purchase head who finds the page sees what you knit.
Swatch requests tagged to the post
Each request marked with the post or channel that prompted it.
Result: You see which posts brought a real ask.
A rule for what never appears
A short list of things left off the channels, such as named buyers and unapproved rates.
Result: Staff know what is safe to post.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these knitting units.
- Circular knitting units making single jersey, rib and interlock
- Fleece and terry fabric knitters
- Flat knitting units for sweaters, collars and cuffs
- Warp knitting units for lace, net and technical fabric
- Job-work knitters who knit customers' yarn
- Hosiery and sock knitting units
- Knitters supplying sportswear and activewear fabric
- Units that knit and also dye, in a composite knit-and-process set-up
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is Instagram useful for a B2B knitter?
Can we post buyers' garments made from our cloth?
Who runs the page after set-up?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for knitting units
Everything else we would do for you.
Closest to this: content and social
Also for knitting units
Or start from the overview: sales and marketing for knitting units.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.