Skip to content

Pharmaceutical manufacturers · Social media

Show partners and procurement teams a plant they would trust with their name.

Social media marketing for a pharmaceutical manufacturer is a company presence aimed at partners, stockists and procurement teams, not at patients. GullySales works on what the profile shows about the plant, the team and the range, within the rules that govern promoting medicines.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Pharmaceutical staff inspect sealed medicine packs in a cleanroom

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For pharmaceutical manufacturers

Where it usually goes wrong, and what we would do.

  • “The audience is the trade, not the patient”

    A franchise seeker and a hospital buyer want to see a real plant, a quality team and an active company. Posts that speak to patients drift into promotion of medicines, which is where the risk sits.

  • “The plant is the best proof and it stays hidden”

    Manufacturing floors, laboratories and dispatch areas answer the question every partner holds: does this company make what it says. Photographed with permission and without product claims, they carry more weight than a stock banner.

  • “Platform choice follows the buyer”

    Pharma trade buyers and tender officers spend time on professional networks, while stockists and small partners are on short video and messaging apps. One post copied across everything reaches none of them well.

  • “Comments become a compliance question”

    A stranger asking which tablet to take for a symptom is asking for medical advice. Without a rule for replying, a junior employee will answer and create exposure for the company.

What we do

What we deliver for pharmaceutical manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Company profile set-up

    Profiles with the licence-holding entity, plant location, range summary and a route for partner enquiries.

    Result: A visiting buyer can confirm who you are in one look.

  2. Plant and team posts

    A plan for photographing the plant, laboratory and dispatch areas with permission and without product claims.

    Result: Your profile shows a working company, not a catalogue.

  3. Platform plan by audience

    Which network serves trade buyers, which serves stockists, and what each receives.

    Result: Effort goes only to places where your buyers actually are.

  4. Comment and message rule

    A written rule for replying to patient questions, which is to decline and point to a doctor.

    Result: Your team has one agreed answer and nobody improvises.

  5. Review step for wording

    A checklist your regulatory head runs before a post goes up. Rules on promoting medicines differ by product type, by profession and by state, so check the wording with your own regulatory head or adviser before anything goes live.

    Result: Every post has a named person who approved it.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these pharmaceutical manufacturers.

  • Tablet and capsule formulation companies
  • Injectable and infusion manufacturers
  • Syrup, suspension and oral liquid plants
  • Ointment, cream and topical manufacturers
  • Ophthalmic and ENT drop makers
  • Ayurvedic and herbal formulation companies
  • Nutraceutical and food supplement manufacturers
  • Veterinary medicine manufacturers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we post about our formulations?
Treat that as a regulated question and not a design one. Rules on promoting medicines differ by product type, by profession and by state, so check the wording with your own regulatory head or adviser before anything goes live.
Should the owner appear on the page?
A named owner or technical head gives a partner a person to trust. Use real photographs, agree the wording with the person, and keep the posts about the company rather than the individual.
Do we need video?
Video suits a plant walk-through, because a buyer sees equipment and cleanliness directly. A short clip with permission and no product claims is enough, and still photographs serve where video is not practical.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.