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Pneumatic equipment manufacturers · Social media

Show engineers a working cylinder, not a stock photograph of a factory floor.

Social media marketing for a pneumatic equipment maker means posting where machine builders, maintenance teams and distributors already spend time, using proof of how your parts perform. GullySales works on which platforms to use, what to show and who in your team replies.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial equipment manufacturers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For pneumatic equipment manufacturers

Where it usually goes wrong, and what we would do.

  • “LinkedIn reaches the specifier, not the shopper”

    Design engineers, plant heads and purchase managers are on LinkedIn in working hours. A post showing a test rig or a machine fitted with your valves reaches the people who write part numbers into drawings.

  • “Short video explains what a catalogue cannot”

    A clip of a compact cylinder cycling, or a gripper picking a package, shows stroke speed and build quality in seconds. A technician watching on a phone judges the part without reading the data sheet.

  • “Distributors follow your page to see if you are serious”

    A distributor weighing whether to stock your range looks at your pages. Regular posts of new sizes, stock arrivals and dispatches show a live business, and dead pages suggest the reverse.

  • “Comments and messages carry real part queries”

    A buyer may ask for a price or a compatible size in a comment. If nobody answers, the query reaches a competitor, so the reply route has to be named before posting starts.

What we do

What we deliver for pneumatic equipment manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Platform choice note

    A written view on LinkedIn, YouTube, Instagram and Facebook for your buyers, with reasons for each.

    Result: You know where to post and where to leave alone.

  2. Content themes for the range

    Recurring post types such as application stories, product explainers, factory process and new releases.

    Result: The team always has a type of post to make next.

  3. Shoot list for plant visits

    A list of shots to take at your factory and at customer sites, with permission from the customer.

    Result: Your engineers capture usable footage without a studio.

  4. Reply and escalation route

    A rule for who answers comments and messages and how a part query reaches sales.

    Result: No product question sits unanswered on a post.

  5. Page profile set-up

    Descriptions, links to the product finder and a pinned enquiry post on each platform.

    Result: A visitor to your page sees what you make and how to ask.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these pneumatic equipment manufacturers.

  • Pneumatic cylinder makers for standard and compact ranges
  • Solenoid and directional control valve makers
  • Air preparation unit makers: filters, regulators and lubricators
  • Pneumatic fitting, tube and hose manufacturers
  • Vacuum and gripper component makers for packaging and assembly lines
  • Pneumatic tool and actuator makers for industrial and process valves
  • Manifold and system assemblers serving machine builders
  • Makers with an exports or white-label business for overseas brands

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do industrial buyers really use social media?
Engineers, purchase staff and distributors use LinkedIn and YouTube for work. We start there and check which posts bring enquiries before adding more platforms.
Do we need a full-time person for posting?
Not at the start. A fixed set of post types and one named reply owner is enough. We help you decide what the team can keep up.
Can we show customer machines?
Only with the customer's written permission. We help you ask for it and keep a record of each approval.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.