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Polyurethane component manufacturers · Social media

Post the pour, the part and the trial, so a plant sees what your shop can cast.

Social media for a polyurethane caster is a place to show real casting work to maintenance heads, dealers and engineers who follow industrial trades. GullySales works on what to post, which platforms suit a B2B shop and how posts lead to a worn-part enquiry.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of plastic injection moulding units at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For polyurethane component manufacturers

Where it usually goes wrong, and what we would do.

  • “Industrial buyers watch process, not slogans”

    A short video of a mould being poured or a roller coming out of the oven shows skill that a slogan cannot. Plant engineers stay with posts that show the wear part and what it replaced.

  • “LinkedIn reaches purchase and plant staff”

    Purchase managers, mechanical heads and engineering consultants spend time on LinkedIn, while YouTube holds how-to videos and Instagram suits shop-floor photographs. Pick the one or two platforms where your own buyers already look.

  • “Trial results are the strongest post”

    A fitted part and a plant's comment, shared with consent, tells the next buyer more than any claim. A post without the customer's permission is a risk, so the permission is part of the routine.

  • “Posts without a next step go nowhere”

    A photograph of a roller is pleasant but unconnected to sales. Each post should point to a worn-part trial request or to the catalogue, so interest turns into an enquiry.

What we do

What we deliver for polyurethane component manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A platform choice note

    A short note on which platforms fit casters selling to mines, mills and plants, and which to skip.

    Result: You know where your shop will post and where it will not.

  2. A bank of post ideas from the shop floor

    Ideas drawn from pours, finished parts, trials and re-coating jobs, with a photograph brief for each.

    Result: The person with the phone knows what to capture on a normal working day.

  3. A consent step for customer parts

    A simple line asking the plant for permission before a part or result is shown, and a record that it was given.

    Result: Every customer part you post has the plant's agreement on file.

  4. Company page and profile setup

    A complete company page with parts cast, industries served and a route to the trial request.

    Result: A buyer who opens your page sees what you cast and how to ask.

  5. A reply routine for comments and messages

    A short guide on who answers a message from a plant and how the duty questions are asked.

    Result: Messages from buyers reach the person who can quote.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these polyurethane component manufacturers.

  • Casters of conveyor rollers, idlers and pulley lagging for mines and cement plants
  • Makers of polyurethane screens and panels for sand and aggregate screening
  • Wheel and castor casters for material handling and trolleys
  • Liner and wear plate makers for hoppers, chutes and pumps
  • Bush, coupling and vibration pad makers for machinery
  • Printing, textile and paper mill roller coating shops
  • Makers of polyurethane seals and scrapers for hydraulic and conveyor use
  • Re-coating services that recover worn customer rollers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is social media worth it for a B2B caster?
It gives dealers and buyers a place to check your work after they hear your name. It will not replace visits and phone calls, so it is set up to support them.
Who should post for the shop?
Someone near the work, such as a supervisor or sales engineer, with GullySales preparing the ideas and wording. The owner approves anything showing a customer or a customer's plant.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.