Wire manufacturers · Social media
Show electricians the coil, the cut length and the job done with your wire.
Social media marketing for a wire maker puts the brand in front of electricians, dealers and contractors on the platforms they already scroll. GullySales plans the posts around the product and the people who choose it, and leaves the posting rhythm to what your team can sustain.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For wire manufacturers
Where it usually goes wrong, and what we would do.
“Electricians watch videos, not brochures”
An electrician on a phone prefers a short clip of wire being pulled through conduit or stripped cleanly over a photo of a catalogue page. The content that works shows the wire at work.
“The dealer is also an audience”
A wholesaler who sees your brand on an electrician's feed feels the pull at the counter. Posts that dealers can forward to their own customers carry further than posts aimed at nobody.
“Posting a scheme without context confuses people”
A scheme poster with slabs and dates but no explanation draws questions in the comments that nobody answers. Every scheme post needs one named person to reply.
“Stock photos make a coil look like any other”
A coil with your label, in the real godown or on a site, is believable. A generic image of copper strands is the same as every other maker's.
What we do
What we deliver for wire manufacturers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Content plan by audience
A plan separating posts for electricians, dealers and builders, with the wire type each one features.
Result: Every post has a stated audience and a stated product.
Short video set
A set of clips showing the coil, its markings, insulation and a wiring job, shot on a phone at your factory or a customer site.
Result: Your channel carries videos of your own wire, not borrowed footage.
Scheme post templates
Templates for announcing a dealer or electrician scheme with the slabs, the dates and the person to ask.
Result: A scheme post answers the first questions a dealer would ask.
Comment and message routine
A short rule for who answers comments and how enquiries move to the sales team.
Result: Each comment asking for a rate reaches a named salesman.
Platform fit check
A review of which platform your electricians and dealers actually use, based on what they tell the sales team.
Result: You spend effort on the platforms your buyers open.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these wire manufacturers.
- House wiring and FR-grade wire manufacturers
- Flexible wire and multi-strand cable makers
- Winding wire and enamelled copper wire makers
- Aluminium wire and conductor manufacturers
- Solar and appliance wire makers
- Wire makers selling through wholesale electrical dealers
- Wire makers supplying builders and contractors directly
- Wire manufacturers making for private labels
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform suits a wire brand?
Should we run paid ads on social media?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for wire manufacturers
Everything else we would do for you.
Closest to this: content and social
Also for wire manufacturers
Or start from the overview: sales and marketing for wire manufacturers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.