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Coffee roasters and tea traders · Social media

Show the roast, the leaf and the cup so buyers ask for a sample.

Social media marketing for a roaster or tea trader is the steady showing of beans, leaf, brewing and packing to the people who buy them. GullySales works on what to post, which platform suits which buyer and how a comment reaches your WhatsApp.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Coffee beans, a press and cups arranged for a product presentation

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for coffee roasters and tea traders

Sales and marketing for coffee roasters and tea traders, the overview.

Last updated 22 Oct 2026.

For coffee roasters and tea traders

Where it usually goes wrong, and what we would do.

  • “Instagram sells to homes, not to hotels”

    A reel of a pour-over or a masala chai simmering reaches homes and gift buyers. A hotel purchaser does not buy from a reel, so trade buyers need a different route through a direct message and a price list.

  • “A tasting note without a picture of the cup is dry”

    Buyers decide with their eyes first. A photograph of the roast, the steam or the leaf unrolling in water carries more than a paragraph of flavour words.

  • “The roaster's own face and hands build trust”

    Posts showing the roaster checking colour or the blender sniffing a lot show a real maker. Stock images of beans on a wooden table say nothing about who you are.

  • “Comments are questions, not applause”

    A comment asking for the price of a pack is a lead. If nobody replies, the buyer buys from whoever did reply.

What we do

What we deliver for coffee roasters and tea traders.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A content plan built from your lots

    Posts planned around new lots, roast days, gift seasons and brewing guides, using your own photographs.

    Result: The page shows what is actually on the shelf.

  2. A short-video routine for roasting and packing

    Simple phone videos of the roast, the cooling, the packing and the dispatch, with captions.

    Result: Buyers see how the pack comes to be.

  3. A reply process for comments and messages

    Named person, set answers for price, pack size and delivery, and a handover to WhatsApp.

    Result: Questions from posts reach an answer the same day.

  4. A trade-buyer thread

    Posts written for cafes and offices on supply, consistency and sample requests.

    Result: Hotel and cafe buyers see you as a supplier.

  5. Seasonal posts for gifting

    Gift pack posts planned ahead of the festive buying period, with order cut-off dates stated by you.

    Result: Gift buyers order while there is time to deliver.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

The posts a roaster or tea seller can make from what happens at the roastery.

A roast profile day, from green to first crack
A short video of the drum and the beans changing colour, with the origin and roast level in the caption. Home buyers watch the process and then ask about the pack.
A cupping with a cafe owner
A photograph of cups lined up with the lots named, posted with the owner's written consent. It shows trade buyers how you present a sample.
Tea leaf in the hand, then in the cup
A close photograph of dry leaf next to the brewed cup, naming the grade and the estate. It gives a tea buyer something to judge.
A packing morning
Hands filling and sealing packs, with the roast date shown on the label. It tells a buyer the lot is packed fresh and by real people.
A festive hamper being assembled
A post placed before gifting season showing the box, the contents and how to order. Gift buyers plan early, so the post must carry the order route.

Who it is for

This is written for these coffee roasters and tea traders.

  • Specialty coffee roasters selling whole beans to cafes and homes
  • Filter coffee roasters and chicory blenders supplying restaurants, hotels and households
  • Estate and plantation roasters selling their own Chikmagalur, Coorg, Wayanad or Araku beans
  • CTC and orthodox tea blenders and packers selling to retailers
  • Tea traders buying at the Kolkata, Guwahati, Coonoor or Kochi auctions for resale
  • Loose leaf and gourmet tea sellers for gifting and subscriptions
  • Green tea, masala chai and instant premix makers for offices and vending
  • Bulk suppliers of coffee and tea to hotels, caterers and institutional kitchens
  • Exporters of Indian coffee and tea to overseas importers

Not for

It is not the right fit if.

  • You have no packs ready to photograph and the labels are still being redesigned, so posts would show something you will soon change
  • No one reads the messages that arrive on the platform, and a buyer who asks for a sample and hears nothing will not ask again

Before you decide

Agree the work. Know how to judge it.

Social media marketing for coffee roasters and tea traders: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a small roaster start with?
Instagram for homes and gift buyers, and a WhatsApp Business catalogue for cafes. Start with the one where your present buyers already are.
Do I need to post every day?
Regular posting matters more than frequent posting. We agree a rhythm you can keep, written into the plan.
Can I run ads on these posts?
You can, and we plan them with you, but advertising rules for food products change. Check the platform's current rules before promoting a pack.
Can a roaster post health claims about coffee or tea?
Avoid them. Describe flavour, origin, roast and how to brew. Food and health claims are governed by rules that differ, so check with the food-safety adviser or the regulator before any post says what a drink does for the body.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for coffee roasters and tea traders

Related work to consider.

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Also for coffee roasters and tea traders

Or start from the overview: sales and marketing for coffee roasters and tea traders.

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