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Coffee roasters and tea traders · Website

Give cafes and gift buyers one place to see the range, the price route and how to order.

A website for a roaster or tea trader shows the lots, the packs, the trade offer and a clear way to enquire or order. GullySales plans the pages, writes them with you and builds them so a phone visitor can act.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Coffee beans, a press and cups arranged for a product presentation

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for coffee roasters and tea traders

Sales and marketing for coffee roasters and tea traders, the overview.

Last updated 22 Oct 2026.

For coffee roasters and tea traders

Where it usually goes wrong, and what we would do.

  • “Two kinds of visitor, one site”

    Home buyers want packs and reviews. Cafes want pack sizes, delivery and a sample request. Both should find their route in a moment. Give a home buyer a clear pack, a price and reviews on the home page, and give a cafe a plain trade link with pack sizes, delivery area and a sample form.

  • “The pack needs to be readable online”

    Roast date, origin, grind and weight written in text help the buyer and the search engine. A picture alone does not. Write the roast date, origin, altitude, process, tasting notes and weight as text beside each photograph, so that the buyer and the search engine both read them.

  • “A shop is optional”

    A shop page helps homes reorder. Trade buyers may only need a catalogue and a number that answers. Start with a catalogue and a call button; add a shop when home buyers want to reorder without a chat, and keep the trade route as a quote or sample request.

  • “Paperwork builds trust”

    Business details, licence information and invoicing facts shown clearly reassure hotel and office buyers. Check with your own adviser on what to display. Show the registered business name, the address, the invoicing details and any food licence information in a footer or an about page, and check what to display with your own adviser.

What we do

What we deliver for coffee roasters and tea traders.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Page plan

    Home, lots, trade, gifts, about and contact planned around buyer types.

    Result: Each visitor has a route.

  2. Lot pages

    Photographs, origin, roast and brewing notes for each lot.

    Result: Buyers see what they are buying.

  3. A trade page with a sample request

    Pack sizes, delivery area and a short sample form.

    Result: Cafes can ask without calling.

  4. An order or enquiry route

    A shop, a WhatsApp button or a form, whichever fits your volume.

    Result: The buyer can act at once.

  5. Mobile and speed checks

    Pages tested on popular phones.

    Result: The site works where buyers use it.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

The questions a visitor brings to a roaster's or tea seller's site, and the page for each.

What coffees and teas do you sell
A range page listing each lot with origin, roast or grade, and pack sizes. Each lot should link to its own page with a photograph.
Can I get a sample for my cafe
A trade page with a sample request form asking outlet type, menu and quantity used. It qualifies the lead before the box is posted.
How do I order a gift box
A gifting page with the box, the count, the delivery date and the order route. Corporate buyers need an invoice, so show how to ask for one.
Are you licensed and how do I get a bill
A page for the licence and GST details a hotel purchaser asks for. Show only what you hold and keep it current.
Where do you deliver
A short page naming the cities and areas you supply and the minimum order for trade. Buyers outside your area then leave early.

Who it is for

This is written for these coffee roasters and tea traders.

  • Specialty coffee roasters selling whole beans to cafes and homes
  • Filter coffee roasters and chicory blenders supplying restaurants, hotels and households
  • Estate and plantation roasters selling their own Chikmagalur, Coorg, Wayanad or Araku beans
  • CTC and orthodox tea blenders and packers selling to retailers
  • Tea traders buying at the Kolkata, Guwahati, Coonoor or Kochi auctions for resale
  • Loose leaf and gourmet tea sellers for gifting and subscriptions
  • Green tea, masala chai and instant premix makers for offices and vending
  • Bulk suppliers of coffee and tea to hotels, caterers and institutional kitchens
  • Exporters of Indian coffee and tea to overseas importers

Not for

It is not the right fit if.

  • You have not decided whether to take orders online, and a shop with no one to pack and ship orders would disappoint buyers
  • Your licence and label details are not in order, and publishing them half-finished would stall a hotel buyer who checks them

Before you decide

Agree the work. Know how to judge it.

Website for coffee roasters and tea traders: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

List the pages that support a buying decision and the actions visitors must complete. Keep examples of failed forms, unclear product information, and questions your team answers repeatedly.

Make the scope clear

Agree the page list, content ownership, integrations, and who controls the domain and hosting. Include redirects and existing search traffic in a redesign brief, before changing addresses.

Check the work in use

Complete a real enquiry journey on a phone and a laptop. Check that the confirmation appears, the enquiry reaches the right person, and tracking records the action once.

Know when to change course

If visitors can enquire but the team does not follow up, start with the sales handover. A larger website will not resolve that delay.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Build scope agreement

    Your requirements brief comes first, followed by a conversation. We agree the build scope, fee, and term in writing before work starts.

  2. 2

    Access and content confirmation

    We check available content, domain access, and hosting arrangements. You confirm missing material and whether preserving an existing site’s search standing requires a redesign scope.

  3. 3

    Sitemap and design approval

    You approve the page list, platform, and content responsibilities. Phone and desktop designs then go to you for approval before development.

  4. 4

    Test-site content approval

    The approved designs become working pages with real content. You review business details on the test site and approve the content before launch checks.

  5. 5

    Launch approval

    You approve the finished pages and launch checklist before the site goes live. Where an old site exists, its addresses are mapped to destinations you approve as part of this decision.

  6. 6

    Live checks and access handover

    After launch, we test the live enquiry routes and tracking, complete agreed corrections, and hand over documented account access and source files for your acceptance. Further improvements are distinguished from build corrections and scoped separately.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do I need an online shop?
Only if homes and gift buyers order directly. Otherwise a catalogue and enquiry route are enough. A shop suits a roaster or trader whose home and gift buyers reorder; if the sales go to cafes and offices, a catalogue and a quote form do the work.
Can I update lots myself?
Yes, with a simple process we agree at the start. We agree a short routine at the start for changing a lot, a price or a photograph, and show your team how to do each.
Who owns the site?
You do, including the domain and content. You hold the domain, the hosting account and the content, and we give you the logins at handover.
Do we need to publish our FSSAI number on the website?
Show it if you hold it and the number is current, because institutional buyers look for it. Rules differ for different businesses, so check what your food-safety adviser says about what to display and keep the page in step with the licence.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for coffee roasters and tea traders

Related work to consider.

Closest to this: search and visibility

Also for coffee roasters and tea traders

Or start from the overview: sales and marketing for coffee roasters and tea traders.

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