Electrical equipment manufacturers · Social media

LinkedIn is for the consultant and WhatsApp is for the electrician.

Social media for an electrical equipment maker runs on two channels that never meet: LinkedIn, where consultants and plant heads sit, and WhatsApp, where dealers and electricians sit. GullySales runs both, posts from site rather than from the catalogue, and moves an enquiry to a call.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical equipment manufacturers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for electrical equipment manufacturers

Sales and marketing for electrical equipment manufacturers, the overview.

Last updated 5 Oct 2026.

For electrical equipment manufacturers

Where it usually goes wrong, and what we would do.

“The electrician is on WhatsApp and nowhere else”
Dealer groups carry scheme news, complaint photographs and rate talk all day. A message in their language reaches them where a post never will.
“Consultants look you up the night before a meeting”
A design engineer checks who is visiting tomorrow. A profile carrying installed projects has already done half the technical presentation.
“Site photographs beat product photographs”
A finished plant room, a lit facade, a panel under routine test. Those are the pictures a consultant drops into their own presentation.

What we do

What we deliver for electrical equipment manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A LinkedIn plan aimed at specifiers
Installed project posts, plain explanations of standards and testing, and connection requests from your area managers to the design firms in each city.
Result: Consultants know the company before the visit.
Dealer and electrician groups run properly
Scheme announcements, new product notes and short installation clips in the market's language, with a rule on what gets answered and by whom.
Result: The counter hears from you between salesman visits.
Site photography collected as a routine
A standing request to your service engineers and dealers for pictures at commissioning, with permission recorded and the project details noted.
Result: The page fills from work already done.
Ready material for your area managers
Posts and captions your managers can publish under their own names, so the brand appears in the feeds that matter in each city.
Result: Twenty accounts do the work of one page.
A rule on what may be said about a client's site
What can be named, what has to be described in general terms, and who signs it off, agreed with you before the first project post.
Result: A site photograph does not cost you a customer.
Reporting on enquiries, not followers
Messages, profile visits and enquiries traced from each channel, measured from the baseline taken before work began.
Result: A channel producing nothing gets dropped.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for each buyer

Where specifiers, dealers and electricians look, and what to post for each.

LinkedIn for consultants and plant heads: Post an installed project with the product, the standard it was tested to and the site type. Name an IS or IEC standard only if you hold the test certificate. The action wanted is a data sheet request.
WhatsApp broadcast for dealers: Post a new item code, a scheme end date or stock arrived at the depot. The action wanted is a reply with a quantity. One scheme per message, so the dealer's staff do not misread it.
WhatsApp group for electricians: Post a short installation clip, a wiring tip and how to register a warranty card. The action wanted is sending the carton code. Admins should remove price talk and rival brands from the group.
YouTube installation and product films: A film of how a breaker, a panel or a luminaire is fixed, terminated and tested, with the torque or wire size said. The action wanted is a save, then a forward to the electrician on site.
What not to post for an equipment maker: Do not post certification you cannot show, a comparison naming a rival, a dealer price list or one dealer's stock photograph. Public posts reach every dealer, so what you tell one, you tell all.

Who it is for

This is written for these electrical equipment manufacturers.

LT and control panel builders
Switchgear, MCB and distribution board manufacturers
Wire and cable manufacturers
Switch, socket and modular accessory makers
LED luminaire manufacturers for industrial and commercial use
Architectural, façade and decorative lighting makers
Street and area lighting manufacturers supplying municipal tenders
Transformer, stabiliser and power equipment makers
Fan, motor and small electrical appliance manufacturers

Not for

It is not the right fit if.

Your area managers do not visit sites or take photographs, so posts would have only catalogue images to show.
Nobody can moderate a dealer or electrician group, and an unmanaged group fills with rival offers and complaints.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Is Instagram worth it for a lighting manufacturer?

For architectural and decorative ranges, yes, because interior designers browse there. For switchgear and cables it does very little. That time goes further on LinkedIn and in the dealer groups.

Should our salesmen post from their own accounts?

Yes, and give them the material to post. A consultant is likelier to accept a connection from your area manager than to follow a company page. Agree what may be said about a client's site before anybody publishes it.

Should our area managers post from their own LinkedIn accounts?

Yes, with a short written rule. They reach the consultants they meet, and their posts are read more than a company page. Give them approved images and facts, and ask them to avoid prices, rival names and claims you cannot document.

How do we stop dealers undercutting each other through our posts?

Keep scheme and price information in the dealer broadcast, not on public pages. Post the product, the standard and the project publicly. State on the dealer list who sells in which area, and keep that list updated.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

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