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FMCG and beverage brands · Search engine optimisation

Be the brand a distributor finds when he searches for a drink to carry.

SEO for an FMCG or beverage brand means appearing when a distributor, a caterer or a chain buyer searches for a supplier, and when a shopper checks whether an unfamiliar bottle is a real brand. GullySales builds pages for distributorship, bulk supply and each product line, and keeps them apart from the consumer pages.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Search engine optimisation

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for FMCG and beverage brands

Sales and marketing for FMCG and beverage brands, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For FMCG and beverage brands

Where it usually goes wrong, and what we would do.

  • “Distributorship searches end on franchise portals”

    A man searching for a soft drink distributorship in his district lands on listing sites that pass his number to five brands, and never reaches yours.

  • “The caterer searches by pack and by city”

    A wedding caterer types packaged drinking water supplier and the city name, then calls the first site that shows bottle sizes and the delivery area.

  • “Shoppers search your name to check you exist”

    After trying an unknown soda at a bus stand, a shopper looks the brand up. No site, or a page with no products on it, makes the second bottle less likely.

What we do

What we deliver for FMCG and beverage brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A distributorship page that sorts the enquiries

    Districts still open, what a distributor needs in godown, vehicle and working capital, how margins are agreed and the support at launch, with a form asking his area and current brands.

    Result: Enquiries arrive from people who can run a distributorship.

  2. A page for each product line and pack

    Soda, juice, water or detergent, each with pack sizes, case quantity, shelf life and the licence details exactly as printed on the label.

    Result: A buyer reads about the product he searched for.

  3. Bulk supply pages for events and canteens

    Bottle and can sizes, the cities you deliver to and how an order is placed, written for caterers, marriage halls and canteen contractors.

    Result: Bulk buyers find a supplier page, not a consumer advert.

  4. Where-to-buy pages by city

    The towns, outlet types and apps that stock the brand, updated as distributors are added, so a shopper or a retailer can find stock.

    Result: Interest from a reel ends at a shop, not a dead end.

  5. One name across every listing

    Brand name, company name and plant address made the same on the site, the Business Profile, IndiaMART and marketplace listings.

    Result: A search for your name shows one company.

  6. Search enquiries counted by type

    Distributorship, bulk and consumer enquiries from search recorded separately and compared with the starting figures.

    Result: You know which page brought the distributor.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your buyers type

What a distributor, a caterer or a chain buyer types before calling a drinks or home care brand, and the page that answers it.

soda and soft drink distributorship Hubli
A distributorship page. Name the districts still open, what the distributor needs in godown and vehicles, how margins and schemes are agreed, and a form asking which brands he carries now.
packaged drinking water supplier for wedding
A bulk page. Show the bottle and can sizes, the minimum order, the cities you deliver to and how much notice you need before a function, with a call and WhatsApp button.
20 litre water can delivery near me
A can delivery page for each area served, with the deposit rule for the can, the delivery days and a WhatsApp order link. Use the same address and number as your Business Profile.
floor cleaner manufacturer for private label
A private label page. State the categories you fill, the minimum batch, the pack formats and the licences the product needs, and ask for the buyer's brand and expected volume.
your brand name plus where to buy
A store-finder page listing the towns, the outlet types and the quick commerce apps that carry the pack, so a shopper who saw a reel finds a shelf instead of a rival bottle.
tea powder wholesale dealer
A wholesale page for tea or coffee powder. Give the pack range from small pouches to bulk bags, the case configuration and how a wholesaler places a first order.

Who it is for

This is written for these FMCG and beverage brands.

  • Packaged drinking water and 20-litre can brands
  • Regional soft drink, soda and goli soda bottlers
  • Juice, fruit drink and nectar brands
  • Energy, sports and electrolyte drink brands
  • Packaged tea and coffee powder brands
  • Flavoured milk, buttermilk and lassi brands
  • Home care brands: detergent, dishwash, floor cleaner and phenyl
  • Personal care and pooja brands: soap, hair oil and agarbatti

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the search engine optimisation work runs

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should our consumer site and our distributor pages be on one website?
Yes, one domain with separate sections. A shopper and a distributor both search your brand name, so both should land on your site and pick their path from the menu. Keep the distributorship form off the consumer pages, so trade enquiries do not get mixed with complaints.
Do franchise and distributorship portals help or hurt us?
They bring volume, plenty of it from people who are only curious, and the same lead may be sold to rival brands. Keep a listing that produces real distributors. Build your own distributorship page as well, so the serious ones can find you directly.
Should we publish case rates on the site?
Publish pack sizes, case quantity and minimum order, and give trade rates in the reply. Rates move with PET and fuel costs, and a distributor's real margin depends on the scheme running that season.
Will a Kannada or Tamil version of the site rank for our brand?
Yes, if the pages are written in that language rather than machine translated. Product and where-to-buy pages in the local language match how shoppers in your home market search. Keep the distributorship page in English too, since trade enquiries come in both.
Should we give coolers to retailers?
Only to outlets that already sell enough of your brand to fill one. A cooler is an asset on loan, so sign a simple agreement on what goes inside it, and check on beat visits whether it holds your bottles or a rival's. Start with the busiest outlet on each beat.
How do we stop distributors loading up in March and returning stock later?
Pay schemes on outlets reached and on what he sells to shops, not on cases billed to him. Agree the rules for damaged and near-expiry returns before the season starts. Then compare each distributor's closing stock with his salesmen's bills.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for FMCG and beverage brands.

All articles

More for FMCG and beverage brands

Everything else we would do for you.

Or start from the overview: sales and marketing for FMCG and beverage brands.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need