Granite processors · Social media
Post the slab, the lot and the polish, and let fabricators see what you hold.
Social media marketing for a granite processor means regular posts and short videos that show colours, polish and finished work to the people who specify and fit stone. GullySales plans what to post, keeps a simple routine and connects each post to a way of asking for the slab.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For granite processors
Where it usually goes wrong, and what we would do.
“Granite photographs well only when someone takes care”
A polished slab under yard lights shows glare and reflections. The same slab shot in even light, wet-wiped, with the lot number in frame, shows the true colour and pattern. Fabricators scrolling a feed stop on the honest picture.
“Different platforms reach different buyers”
Instagram and Pinterest reach interior designers and architects choosing a look. Facebook groups and WhatsApp broadcast lists reach dealers and fabricators. YouTube shows a gang saw or polishing line to an importer who wants to see the work. One post does not fit all.
“Finished installations sell the stone”
A kitchen top, a staircase or a cladding wall shows what the colour becomes. Fabricators and builders who install your slabs hold the best photographs. Asking them for a few, with credit and their permission, fills the feed with real work.
“Posting without a way to ask wastes the attention”
A beautiful slab post with no rate, no lot and no number to call leaves the viewer admiring and leaving. Every post needs a next step, such as a message button or a catalogue link.
What we do
What we deliver for granite processors.
The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.
Content plan by buyer
A plan that names which posts are for fabricators, which for designers and which for importers.
Result: Each post has an intended buyer written next to it.
Photograph and short video guide
One page showing how to light, wipe, frame and label a slab and a lot.
Result: Anyone in the yard can shoot a slab the same way.
Installation photograph bank
A folder of finished work from fabricators and builders, stored with permission and the colour named.
Result: You have a set of permitted installation photographs for each colour.
Post and caption templates
Caption patterns that name colour, finish, thickness and how to ask, so posting does not start from a blank page.
Result: The person posting fills in a pattern instead of writing from nothing.
Enquiry link for every post
A message button or catalogue link on every post that takes the viewer to a person who can quote.
Result: A viewer can ask for a rate with one tap.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Posts and pieces to plan
Post the slab, the lot and the polish so a fabricator sees what you hold.
- Fresh polished lot in daylight
- A photograph of the lot with the colour named and the slab size stated. A fabricator who sees it can order before the lot is sold.
- Gang saw cutting a block
- A short clip of a block being cut into slabs. It shows the starting material and gives a dealer confidence about origin and quality.
- Edge profile and thickness samples
- A photograph of the edges you cut, with a hand for scale. Counter fabricators choose a processor on what the edge looks like.
- Installed floor or counter
- A finished job posted with the owner's consent and the stone named. Builders and designers see the stone in use and ask which lot it was.
- Container loading
- A clip of slabs crated and loaded for export, without buyer names. Importers and domestic dealers both see that you ship real volume.
Who it is for
This is written for these granite processors.
- Granite slab and tile processors working from quarried blocks
- Polished granite exporters shipping by container
- Cut-to-size units supplying kitchen countertop fabricators
- Processors supplying builders with flooring and cladding for projects
- Granite dealers who also run a small polishing line
- Monument and memorial stone workshops that buy from processors
- Processors serving tile dealers and showrooms in one state
- Gang saw and cutting units selling rough-cut slabs to polishers
Not for
It is not the right fit if.
- No one has agreed to answer comments asking for a rate, so every post would collect questions that sit unread.
- You have no safe way to photograph slabs without the polish catching glare, and poor images would hurt the stone.
Before you decide
Agree the work. Know how to judge it.
Social media marketing for granite processors: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.
Make the scope clear
Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.
Check the work in use
Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.
Know when to change course
If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Platform and access agreement
We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.
- 2
Content input handover
Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.
- 3
Calendar approval
You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.
- 4
Draft approval and publication
The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.
- 5
Sales handover and content decisions
Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should a granite processor start with?
Do I need a video of the factory?
Should we post rates on social media?
Can we show a customer's installation?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for granite processors
Related work to consider.
Closest to this: content and social
Also for granite processors
Or start from the overview: sales and marketing for granite processors.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.