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Inverter manufacturers · Social media

Use social media to show installers and dealers how your inverters work on a real site.

Social media for an inverter maker means showing finished installations, service visits and technical explanations to the installers, electricians and dealers who follow trade pages and groups. GullySales plans the posts, the formats and the response routine around what that audience trusts.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of inverter, ups and generator dealers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for inverter manufacturers

Sales and marketing for inverter manufacturers, the overview.

Last updated 18 Oct 2026.

For inverter manufacturers

Where it usually goes wrong, and what we would do.

  • “Installers trust a site photograph”

    An installer scrolling a feed stops for a real rooftop, a wired panel board or a pump house with the inverter mounted. A glossy product render says little. The photograph with a short note on the load, the battery and who installed it carries the weight.

  • “Electricians share in chat groups”

    Recommending among electricians and dealers happens in messaging groups and short videos. A post that is easy to forward as a clip or an image reaches the group chats where brands are discussed.

  • “A complaint posted publicly needs an owner”

    When an inverter fails, the customer or the electrician may post about it. Whoever watches the page must know who replies, what the service team will do and how the reply is worded, or the post sits unanswered.

  • “Posts without a next step go nowhere”

    A good installation photograph that carries no way to ask about the model, request a datasheet or reach the area manager gives the viewer nothing to do. Each post needs one clear action.

What we do

What we deliver for inverter manufacturers.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A content plan by audience

    Separate post types for installers, dealers and farm customers, based on the questions your sales team hears.

    Result: Each audience sees posts that suit their work.

  2. Site and service photograph routine

    A simple way for installers and service engineers to send photographs and short notes that the team can turn into posts, with permission.

    Result: Real installations feed the page without a studio shoot.

  3. Short explainer videos

    Clips that show how to size a unit, check a connection or read an error code, planned with your engineers.

    Result: The service line gets fewer repeat questions.

  4. Response guide

    Who answers comments and messages, what they can say, and when a post goes to the service head.

    Result: Public questions and complaints have a named responder.

  5. Post-to-enquiry link

    Each post points to a form, a datasheet or the nearest contact for that district.

    Result: Visitors can move from a post to a conversation.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan posts around real sites, error codes and installer questions.

Installers trust a site photograph and share what helps in chat groups. A post should answer something a fitter asked.

Installation on a real site
A photograph of a hybrid inverter fitted with the battery bank and cable dressing visible. Credit the installer, and get the owner's consent to show the site.
Error code and first check
A card showing an alarm code on the display and the first thing to check. Installers save and forward this to colleagues.
Wiring a PCU for a small shop
A short clip or diagram of the connection order for a common set-up. Have an engineer review it, and add the model it applies to.
Service visit in a town
Your technician at a customer's site with the town named. It shows the service network is real, and the customer must agree to be shown.
Dealer story
A dealer shop with your range on the shelf, posted with their consent. It tells other shop owners that stocking you is possible.
Question answered from the field
One question from an installer, with your engineer's answer. Post the answer as text on a clean card, with the model named.

Who it is for

This is written for these inverter manufacturers.

  • Home backup and sine wave inverter makers
  • Solar PCU and hybrid inverter makers
  • Grid-tied string inverter makers
  • Micro-inverter makers
  • Inverter makers selling battery and inverter combinations
  • Industrial and three-phase inverter makers
  • Drive and power converter makers for motors and pumps
  • Solar pump inverter makers

Not for

It is not the right fit if.

  • Your service team cannot reply to a complaint posted publicly, so a social page would show unanswered problems.
  • You have no photographs of your inverters installed on real sites, and stock images would show a competitor's look.
  • Your engineers will not review technical posts, so a wiring tip could carry a mistake that someone follows.

Before you decide

Agree the work. Know how to judge it.

Social media marketing for inverter makers: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should an inverter maker use first?
The one your installers and dealers already use for work. Ask your sales team where they are contacted and which groups they join, then start there and add a second platform only when the first is steady.
Can installers post about us?
Yes, with their agreement. We agree what they can say about warranty and performance so that no claim goes out that your service team cannot stand behind. Check the platform's current rules for promotions.
Should we run paid posts?
Paid posts help reach installers in the districts you are opening. We set the district, the audience and the action, and you decide the budget. Results are checked against the enquiries that come from them.
Can installers post about our inverters and tag us?
Yes, and it helps when it is a real site. Ask them to tag the model, and reshare with their permission. Do not pay for posts without disclosure, and check the platform's current rules on branded content before offering any reward.
What do we do with a public complaint about a warranty replacement?
Reply with a named person and a request to continue by message, then take it to the service team the same day. Post a short note once resolved if the customer agrees. An unanswered complaint tells every dealer what service is like.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for inverter manufacturers

Related work to consider.

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Also for inverter manufacturers

Or start from the overview: sales and marketing for inverter manufacturers.

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